Exam 8: Audiences and Creators

What is one reason polysemy can be a highly desirable content feature for mass-market media?

What is the main strategy employed by cultural jammers?

A relatively small number of people generate most of the content found online.

According to press, middle-class women were much less likely to think about whether the programs were realistic.

Watching something violent and horrific but gaining an alternative interpretation from it is an example of polysemy.

Critical cultural studies focused on how people interpret and make meaning out of the media content they use.

Describe the importance of the "No Comment" feature of Ms. Magazine.

Define polysemy as it's used in the field of cultural studies and explain why it is important for mass-market media.

What created the media resistance known as cultural jamming?

The "uses and gratifications" approach focuses on ______.

What is the argument for the almost endless possibilities of resistance based on?

"No Comment" was a space where readers of Ms. could ______.

Give an example of an audience member using the process of decoding.

The media environment today includes multiple sites of productivity and a diverse range of tools available for interpretation and use.

According to Morley, when it comes to television, men were either very attentive when they watched or they didn't watch at all.

According to Janice Radway's classic book, Reading the Romance, the damsel in distress, the woman who is incomplete without her heroic man, and the woman who finds love with the man who has sexually assaulted her are all heterosexist visions most commonly found in ______.

Out of the seven types of users who are the most active online? What do they do?

Which characterizes the "matrix media" that users live in today?

In regard to Cultural Jamming, sabotage and appropriation of company symbols and products were tactics commonly used in "pranking."

How might someone create online meaning-making through the use of the "second screen?"