Exam 2: The Evolution of Media Technology

With the invention of the telegraph, people had more access to content that was irrelevant to them.

The technologies redefined during the 20th century transformed communication worldwide.

Though not technically considered mass mediums, the telegraph and the telephone dramatically influenced the way we communicated with each other and gathered information.

Soap operas were named after the soap manufacturers that sponsored them.

The first messages sent over radio were transmitted in 1895.

Marshall McLuhan strongly believed that the content of the messages that we are transmitting is less influencing than ______.

Network television began being broadcasted in the United States at the beginning of the 1900s.

Data are the form of materiality, similar to keyboards and paper.

______ is one of the names given to the revamp of the idea of the Internet giving more emphasis to users creating, customizing, and sharing rather than just shopping.

The technological advancement of print media lead to a major change in the direction of media development as well as ______.

AT&T was allowed to be a monopoly for many years.

Investment into ______ in the 1990s pushed the stock market to incredibly high levels, but lack of interest into invested companies led to a stock market crash in the 2000s.

Each media platform has its own material elements that decide how that platform can be utilized. The Internet can be used to ______.

Each media platform has its own material elements that decide how that platform can be utilized. Television can be used to ______.

By improving the technologies of machines equipped with artificial intelligence, we are feeding more into a potentially autonomous technology.

According to social constructivists, humans create technology but it has a life of its own and we have no power to alter how it is used.

Postman's research lead him to connect an increase in serious substance being consumed with the invention of the telegraph and the photograph.

The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.

Radio broadcasting getting more popular and becoming more of a household norm caused ______.

McLuhan felt that it was essentially impossible for us as media consumers to be aware of ______.