Exam 4: Communication for Relationship Building: Its Not All Talk

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Social space is established in a selling situation when two people shake hands.

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Successful salespeople are true to their own self-image and do not try to match their communication style with that of their prospect.

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Communication, in a sales context, is an exchange process.

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The appliance salesperson asked the prospect, "What do you like best about the competitor's washing machines?" "Do you think you have ever paid too much for a new washer?" "Are you happy with how well your current washer cleans your clothes?" The salesperson, in this case, has used:

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What is the most common way for two people to touch one another during a business situation?

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In a normal two-person conversation, at least 60 percent of the social meaning is expressed verbally.

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Robert Moss has a very extroverted personality. When he calls on customers, he customarily leans on their desks, uses part of their desks to hold their presentation material, and will sometimes rearrange customers' desks for his own comfort. When Robert walks around a prospect's desk to give them a hug, Robert is most likely guilty of:

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In the basic communication model, what is the designation used for the sales presentation itself?

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As she listens to her customer, Tina refrains from evaluating the message and considers the customer's point of view. Tina is engaged in ________ listening.

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All of the following are true of feedback during a sales presentation EXCEPT that it:

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When Austin asks the CEO of Diamonite about the amount of money he is prepared to spend on an individual hamper, and if the hampers are to be seasonal gifts, Austin is engaging in:

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Which type of territorial space is most commonly used for sales presentations?

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According to the text, an untrained listener will most likely understand and remember ________ of a conversation soon after it occurs.

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