Exam 4: Communication for Relationship Building: Its Not All Talk

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Kelly sells women's accessories. Her prospective buyer is smiling and is eyeing the samples Kelly brought with her to the sales presentation. The buyer's legs are uncrossed, and her arms are relaxed. What should Kelly do?

(Multiple Choice)
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Unless necessary, highly technical presentations should be avoided.

(True/False)
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Disagreement signals should be handled by using close-ended questions and projecting acceptance signals.

(True/False)
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A hospital administrator expected the salesperson to use precise wording and concise phraseology in a well-organized presentation that appealed to her need for logic. What personality type is the hospital administrator?

(Multiple Choice)
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People can listen approximately twice as fast as they can talk.

(True/False)
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Which of the following statements about listening is most likely true?

(Multiple Choice)
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According to self-concept theory, which term refers to how people see themselves?

(Multiple Choice)
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Which of the following is the LEAST likely communication method for building long-term relationships based on the Core Principles of Professional Selling?

(Multiple Choice)
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A chair beside a prospect's desk will typically be in which space zone?

(Multiple Choice)
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When preparing a sales presentation to a prospect with an intuitor personality, a salesperson should pay attention to all of the points, EXCEPT?

(Multiple Choice)
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Controlling space arrangement and using it as a defensive barrier allows the prospect to control much of the conversation and to remain safe from:

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Enthusiasm in sales is the ability to:

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Which of the following would be best when giving a sales presentation to a prospect with a feeler personality?

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What is adaptive selling?

(Short Answer)
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Which of the following would LEAST likely improve a salesperson's listening skills?

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Active listening involves trying to see the other person's viewpoint.

(True/False)
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An adaptive salesperson uses his or her actions, communication and behaviors to demonstrate to the buyer that he or she is similar to the buyer and compatible with the buyer.

(True/False)
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If the salesperson talks and the buyer only listens, ________ has occurred.

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Hearing means getting meaning from sounds.

(True/False)
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In a normal two-person conversation, more than 65% of the social meaning of what is communicated is conveyed:

(Multiple Choice)
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