Question 1

What has created a dramatic shortening of product life cycles today?

Accepted Answer

A)  acceleration of the pace of technological change 
B)  lack of domestic competition 
C)  affluence of customers 
D)  increase in the number of educated consumers 
E)  removal of trade barriers 
A)  acceleration of the pace of technological change 
B)  lack of domestic competition 
C)  affluence of customers 
D)  increase in the number of educated consumers 
E)  removal of trade barriers A

Question 2

A push strategy emphasizes the use of mass media rather than personal selling.

Accepted Answer

A) True 
 B)False  False

Question 3

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

Accepted Answer

A)  Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world. 
B)  Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations. 
C)  Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets. 
D)  Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products. 
E)  As observed by Levitt, multinational corporations do not tailor their products to suit different countries. 
A)  Modern transportation is facilitating a convergence of tastes and preferences among consumers in advanced countries of the world. 
B)  Academics feel that Levitt understates his case concerning global markets and the fall of multinational corporations. 
C)  Globalization, in the sense used by Levitt, is the rule in consumer goods markets and industrial markets. 
D)  Levitt's arguments hold true with respect to consumer goods markets but not for basic industrial products. 
E)  As observed by Levitt, multinational corporations do not tailor their products to suit different countries. A

Question 4

Algonquin Cosmetics noticed that while India had a population of more than 1.2 billion people, the retail market was such that more than 95 percent of retail was through stand-alone stores that were not part of a chain. In other words, if Algonquin were to enter India, they would have to sell through thousands of independent retail stores. What kind of a retail system does India have for the products that Algonquin Cosmetics is trying to sell?

Accepted Answer

A)  fragmented 
B)  dispersed 
C)  isolated 
D)  concentrated 
E)  exclusive 
A)  fragmented 
B)  dispersed 
C)  isolated 
D)  concentrated 
E)  exclusive

Question 5

What must occur for a firm to ensure profitable price discrimination?

Accepted Answer

A)  The firm must sell a standardized product. 
B)  The firm must be able to keep its national markets separate. 
C)  The firm must encourage other firms and competitors to engage in arbitration. 
D)  Products sold by the firm must have same price elasticities of demand in different countries. 
E)  Products must be sold in countries where a small change in prices produces a large change in demand. 
A)  The firm must sell a standardized product. 
B)  The firm must be able to keep its national markets separate. 
C)  The firm must encourage other firms and competitors to engage in arbitration. 
D)  Products sold by the firm must have same price elasticities of demand in different countries. 
E)  Products must be sold in countries where a small change in prices produces a large change in demand.

Question 6

Briefly describe predatory pricing and multipoint pricing strategy.

Accepted Answer

Predatory pricing is the use of price as

Question 7

What is a critical variable that can affect a company's international communication?

Accepted Answer

A)  channel length 
B)  market segmentation 
C)  import effects 
D)  noise levels 
E)  channel quality 
A)  channel length 
B)  market segmentation 
C)  import effects 
D)  noise levels 
E)  channel quality

Question 8

Companies that use a ________ marketing strategy rely on access to advertising media.

Accepted Answer

A)  personal selling 
B)  direct selling 
C)  push 
D)  pull 
E)  prescriptive 
A)  personal selling 
B)  direct selling 
C)  push 
D)  pull 
E)  prescriptive

Question 9

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

Accepted Answer

A)  qualitative 
B)  prescriptive 
C)  descriptive 
D)  predictive 
E)  quantitative 
A)  qualitative 
B)  prescriptive 
C)  descriptive 
D)  predictive 
E)  quantitative

Question 10

White Pearl Cosmetics markets skin care products for teenage girls between 16 and 19. In approaching its international markets, White Pearl believes that its target segment spans multiple countries, transcending national borders. White Pearl Cosmetics' target segment is called a(n) ________ segment.

Accepted Answer

A)  intermarket 
B)  uniform 
C)  cosmopolitan 
D)  divergence 
E)  global 
A)  intermarket 
B)  uniform 
C)  cosmopolitan 
D)  divergence 
E)  global

Question 11

A company might vary its marketing mix based on differences in national culture.

Accepted Answer

A) True 
 B)False

Question 12

A fragmented retail system is one in which a few retailers supply most of the market.

Accepted Answer

A) True 
 B)False

Question 13

When considering barriers to international communication, companies should be aware that

Accepted Answer

A)  noise tends to increase the probability of effective communication. 
B)  source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms. 
C)  many international businesses try to promote positive source effects by deemphasizing their foreign origins. 
D)  fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower. 
E)  research suggests consumers use country of origin when evaluating a product, when they have detailed knowledge of the product. 
A)  noise tends to increase the probability of effective communication. 
B)  source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms. 
C)  many international businesses try to promote positive source effects by deemphasizing their foreign origins. 
D)  fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower. 
E)  research suggests consumers use country of origin when evaluating a product, when they have detailed knowledge of the product.

Question 14

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Accepted Answer

A)  experience curve pricing 
B)  multipoint pricing 
C)  economy pricing 
D)  predatory pricing 
E)  premium pricing 
A)  experience curve pricing 
B)  multipoint pricing 
C)  economy pricing 
D)  predatory pricing 
E)  premium pricing

Question 15

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Accepted Answer

There is a tendency for greater retail c

Question 16

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Accepted Answer

A)  electronics 
B)  fashion 
C)  pharmaceutical 
D)  financial services 
E)  heavy machinery 
A)  electronics 
B)  fashion 
C)  pharmaceutical 
D)  financial services 
E)  heavy machinery

Question 17

Briefly describe market segmentation.

Accepted Answer

Market segmentation refers to identifyin

Question 18

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Accepted Answer

A)  source effects 
B)  noise levels 
C)  predictive analytics 
D)  pull strategy 
E)  push strategy 
A)  source effects 
B)  noise levels 
C)  predictive analytics 
D)  pull strategy 
E)  push strategy

Question 19

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Accepted Answer

A)  primary data. 
B)  qualitative information. 
C)  secondary data. 
D)  descriptive analysis. 
E)  prescriptive analysis. 
A)  primary data. 
B)  qualitative information. 
C)  secondary data. 
D)  descriptive analysis. 
E)  prescriptive analysis.

Question 20

Source effects are damaging for an international business when

Accepted Answer

A)  promotional messages are used to stress the positive performance attributes of its product. 
B)  fewer firms compete for the attention of prospective customers in developing countries. 
C)  the firm's marketing strategy emphasizes personal selling rather than mass media advertising. 
D)  potential consumers in a target country have a bias against foreign firms. 
E)  international businesses deemphasize their foreign origins. 
A)  promotional messages are used to stress the positive performance attributes of its product. 
B)  fewer firms compete for the attention of prospective customers in developing countries. 
C)  the firm's marketing strategy emphasizes personal selling rather than mass media advertising. 
D)  potential consumers in a target country have a bias against foreign firms. 
E)  international businesses deemphasize their foreign origins.

What has created a dramatic shortening of product life cycles today?

A push strategy emphasizes the use of mass media rather than personal selling.

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

What must occur for a firm to ensure profitable price discrimination?

Briefly describe predatory pricing and multipoint pricing strategy.

What is a critical variable that can affect a company's international communication?

Companies that use a ________ marketing strategy rely on access to advertising media.

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

White Pearl Cosmetics markets skin care products for teenage girls between 16 and 19. In approaching its international markets, White Pearl believes that its target segment spans multiple countries, transcending national borders. White Pearl Cosmetics' target segment is called a(n) ________ segment.

A company might vary its marketing mix based on differences in national culture.

A fragmented retail system is one in which a few retailers supply most of the market.

When considering barriers to international communication, companies should be aware that

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Briefly describe market segmentation.

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Source effects are damaging for an international business when

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Strategy of International Business

Entering Foreign Markets

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Filters

Exam 16: Global Marketing and RD

What has created a dramatic shortening of product life cycles today?

A push strategy emphasizes the use of mass media rather than personal selling.

Theodore Levitt's arguments concerning the globalization of world markets can be supported by which of these facts?

What must occur for a firm to ensure profitable price discrimination?

Briefly describe predatory pricing and multipoint pricing strategy.

What is a critical variable that can affect a company's international communication?

Companies that use a ________ marketing strategy rely on access to advertising media.

Viceroy Pharmaceutical decides to conduct a clinical trial on its tattoo removal cream. This trial is a ________ method for collecting data.

A company might vary its marketing mix based on differences in national culture.

A fragmented retail system is one in which a few retailers supply most of the market.

When considering barriers to international communication, companies should be aware that

If a firm prices its product low worldwide in an attempt to build global sales volume as rapidly as possible, even if this means taking large losses initially, what kind of strategy is it pursuing?

Discuss the three factors that lead to a tendency for greater retail concentration in developed countries.

Which industry is often thought of as one in which global standardization of the marketing mix is the norm?

Briefly describe market segmentation.

While watching television, Jillian saw a commercial for a product that was "made in Taiwan." She immediately dismissed the product being advertised because the last item she bought that was made there fell apart in just two weeks. What is affecting this advertising communication?

Manuel included statistical information he found on the Nielsen research company website in his report. These statistics are a type of

Source effects are damaging for an international business when

Globalization

National Differences in Political, Economic, and Legal Systems

National Differences in Economic Development

Differences in Culture

Ethics, Corporate Social Responsibility, and Sustainability

International Trade Theory

Government Policy and International Trade

Foreign Direct Investment

Regional Economic Integration

The Foreign Exchange Market

The International Monetary System

The Strategy of International Business

Entering Foreign Markets

Exporting, Importing, and Countertrade

Global Production and Supply Chain Management

Global Human Resource Management

Filters