Exam 10: Channels of Distribution

Top managers at S & A, Inc.believe that their staff needs some help understanding the perspectives and needs of the distributors they work with.It could be a good idea for them to exchange some personnel with these distributors for a short time in order to achieve this.

Company ABC is trying to determine which products it should introduce.It is more efficient for Company ABC to produce a large quantity of a limited number of goods.

In push marketing, the manufacturer targets __________ rather than __________.

When power is used to resolve conflict, the less powerful player can feel resentful and look to leave the channel arrangement as soon as another opportunity becomes available.

Coordinating the flow of all goods, services, and information among channel members, and throughout the channel, is referred to as

PizzaPie Company plans for explosive growth over the next five years.The company might consider creating a franchise system to enable multisite expansion.

Everyone in the distribution network is involved with customer-oriented activities.

Discuss the role of catalog sales in the current world of e-commerce.

Inexpensive consumer packaged goods should be distributed intensively.

The downstream partners that help a company reach consumers comprise the channel members.

Identify three advantages of private labels.

A grocery store that decides to add a florist is expanding by offering an additional

An important form of international channel support these days is global outsourcing.

Most buyers wish to purchase a larger quantity of a wider variety of goods.

Tech Gadgets Co.is revamping its distribution strategy.If the goods manufactured by Tech Gadgets Co.are simple, inexpensive, and easily transported, it is typical that they would be distributed widely and

ABC Groceries has established private labels in several categories, including locally grown canned fruits and vegetables.This is an example of backward integration.

A perspective by which the benefits a company brings to its partners (beyond cost reductions) are emphasized is referred to as

The __________ of channels is a network of suppliers and providers, and the __________ of channels is efficiency, scales, and consistency in positioning.

The extensiveness of distribution channels is related to the brand's life cycle or the company's maturity in the marketplace.

Describe push and pull strategies.