Exam 2: Customer Behavior

Why do women who work the cosmetic counters in department stores wish to spray you with perfume?

During the purchase phase for new skis, Larry creates a __________ based on his skiing ability and price.

During higher-involvement purchases, we would expect customers to be more price sensitive.

Which products need to be widely available so the customer can pick them up without much thought?

Customer involvement is __________ on a B2C specialty purchase.

An ad for dog treats on the side of the home page of dog.com is an example of perceptual fluency.

Marketers typically classify customers by __________ a given purchase.

A __________ item is something that is purchased without much thought before the purchase.

Colors do not have any cultural meaning.

The baby boomer generation is societal minded, so we might expect to see large-scale

Whether the buyer is a consumer or a business, the phases of the buying process itself are the same.

What type of music should be played in a retail store to encourage consumers to spend more?

A risk-averse consumer may wish to try the newest product that the market has to offer.

An example of a specialty purchase would be a new smartphone.

If you are not in the market for a new house, you will most likely __________ ads for new houses.

Old-monied people indulge in conspicuous consumption, such as buying a yellow Mustang, to show off their wealth.

Marketers use subliminal advertising all the time because they know it works very well.

Operant conditioning is based on

What is a classic marketing exercise that is used to declare that one's own food or drink product is superior to the market leader?

Marketers use Maslow's hierarchy of needs to offer an extended brand line so the consumer can start high on the pyramid and work his way down.