Question 1

A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view.

Accepted Answer

A) True 
 B)False

Question 2

What does the 80:20 rule say?

Accepted Answer

A)  Eighty percent of sales will come from 20% of customers. 
B)  For every 80 people who look at a product, 20 will buy it. 
C)  For every 80 customers, 20 will be repeat customers. 
D)  Eight percent of customers are only interested in 20% of available merchandise. 
A)  Eighty percent of sales will come from 20% of customers. 
B)  For every 80 people who look at a product, 20 will buy it. 
C)  For every 80 customers, 20 will be repeat customers. 
D)  Eight percent of customers are only interested in 20% of available merchandise.

Question 3

Some companies that tried mass customization have scaled back their attempts because it is not cost-effective.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a psychological factor?

Accepted Answer

A)  attitude 
B)  education 
C)  age 
D)  country 
A)  attitude 
B)  education 
C)  age 
D)  country

Question 5

__________ means that each customer serves as his or her own segment.

Accepted Answer

A)  Geographic marketing 
B)  One-to-one marketing 
C)  Mass marketing 
D)  Psychological marketing 
A)  Geographic marketing 
B)  One-to-one marketing 
C)  Mass marketing 
D)  Psychological marketing

Question 6

The managerial perspective is important with respect to assessing whether serving a specific __________ is consistent with overall corporate goals.

Accepted Answer

A)  market segment 
B)  product 
C)  provider 
D)  competitor 
A)  market segment 
B)  product 
C)  provider 
D)  competitor

Question 7

Outline some differences between segmenting businesses versus segmenting consumers.

Accepted Answer

The primary distinction between segmenti

Question 8

Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth.These people are knows as market

Accepted Answer

A)  tenders. 
B)  mavens. 
C)  sharers. 
D)  sellers. 
A)  tenders. 
B)  mavens. 
C)  sharers. 
D)  sellers.

Question 9

A market segment is an individual customer who shares similar inclinations toward your brand.

Accepted Answer

A) True 
 B)False

Question 10

Empty nesters tend to start dreaming of spending their greater discretionary income on

Accepted Answer

A)  music and movies. 
B)  furniture and remodeling. 
C)  higher education. 
D)  travel and hobbies. 
A)  music and movies. 
B)  furniture and remodeling. 
C)  higher education. 
D)  travel and hobbies.

A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view.

What does the 80:20 rule say?

Some companies that tried mass customization have scaled back their attempts because it is not cost-effective.

Which of the following is a psychological factor?

__________ means that each customer serves as his or her own segment.

The managerial perspective is important with respect to assessing whether serving a specific __________ is consistent with overall corporate goals.

Outline some differences between segmenting businesses versus segmenting consumers.

Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth.These people are knows as market

A market segment is an individual customer who shares similar inclinations toward your brand.

Empty nesters tend to start dreaming of spending their greater discretionary income on

Why Is Marketing Management Important

Customer Behavior

Targeting

Positioning

Products Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communications

Integrated Marketing Communications and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters

Exam 3: Segmentation

A set of segments may be very clear from a statistical perspective, but they need to be useful from a managerial point of view.

What does the 80:20 rule say?

Some companies that tried mass customization have scaled back their attempts because it is not cost-effective.

Which of the following is a psychological factor?

__________ means that each customer serves as his or her own segment.

The managerial perspective is important with respect to assessing whether serving a specific __________ is consistent with overall corporate goals.

Outline some differences between segmenting businesses versus segmenting consumers.

Some customers are known for their expertise and involvement in a category and are willing to share information and give advice, making them likely to generate word of mouth.These people are knows as market

A market segment is an individual customer who shares similar inclinations toward your brand.

Empty nesters tend to start dreaming of spending their greater discretionary income on

Why Is Marketing Management Important

Customer Behavior

Targeting

Positioning

Products Goods and Services

Brands

New Products and Innovation

Pricing

Channels of Distribution

Advertising Messages and Marketing Communications

Integrated Marketing Communications and Media Choices

Social Media

Customer Satisfaction and Customer Relationships

Marketing Research Tools

Marketing Strategy

Marketing Plans

Filters