Question 1

The strategy map provides a framework for highlighting the interdisciplinary role of marketing strategy and for exploring key implementation requirements.

Accepted Answer

A) True 
 B)False

Question 2

When using strategy maps, shareholder value can be created via:

Accepted Answer

A) long-term revenues. 
B) short-term productivity. 
C) product differentiation. 
D) All of the answer choices. 
E) Both long-term revenues and short-term productivity. 
A) long-term revenues. 
B) short-term productivity. 
C) product differentiation. 
D) All of the answer choices. 
E) Both long-term revenues and short-term productivity.

Question 3

The purpose of annual plan control is to:

Accepted Answer

A) examine the general direction the company is pursuing. 
B) ​examine how well resources have been utilized in each element of the marketing strategy. 
C) ​examine where the company is making or losing money. 
D) examine whether the planned performance standards are being achieved. 
E) ​examine the general directions of industry demand. 
A) examine the general direction the company is pursuing. 
B) ​examine how well resources have been utilized in each element of the marketing strategy. 
C) ​examine where the company is making or losing money. 
D) examine whether the planned performance standards are being achieved. 
E) ​examine the general directions of industry demand.

Question 4

____________________cost systems reveal the links between performing particular activities and the demands those activities make on the organization's resources.

Accepted Answer

​Activity-

Question 5

To be successful, successful business marketing managers:

Accepted Answer

A) must assume an active role in the marketing strategy center. 
B) must negotiate with other functions. 
C) must get advanced secondary education. 
D) All of the answer choices. 
E) both must assume an active role in the marketing strategy center and must negotiate with other functions. 
A) must assume an active role in the marketing strategy center. 
B) must negotiate with other functions. 
C) must get advanced secondary education. 
D) All of the answer choices. 
E) both must assume an active role in the marketing strategy center and must negotiate with other functions.

Question 6

​The____________________coupled with the balanced scorecard provides a valuable framework by describing the strategy, detailing objectives for the processes that create value and the organizational assets needed to support them.

Accepted Answer

The answer of ​The____________________coupled with the balanced scorecard provides a...

Question 7

R&D, manufacturing, technical service, and other business functions play fundamental roles in the development and implementation of business marketing strategy.

Accepted Answer

A) True 
 B)False

Question 8

Strategic control is operationalized through the marketing audit.

Accepted Answer

A) True 
 B)False

Question 9

Examples of product measures for efficiency and effectiveness control include which of the following?

Accepted Answer

A) Sales by market segments. 
B) Logistics costs by logistics activity by channel. 
C) New accounts per time period. 
D) All of the answer choices. 
E) Both sales by market segments and new accounts per time period. 
A) Sales by market segments. 
B) Logistics costs by logistics activity by channel. 
C) New accounts per time period. 
D) All of the answer choices. 
E) Both sales by market segments and new accounts per time period.

Question 10

The _____ of the Balanced Scorecard describes the human capital, information capital, and organizational capital that must be aligned with strategy.

Accepted Answer

A) financial perspective 
B) customer perspective 
C) internal perspective 
D) learning and growth perspective 
A) financial perspective 
B) customer perspective 
C) internal perspective 
D) learning and growth perspective

Question 11

According to the text, "dashboards" are a unique tool designed for use in evaluating strategy performance in the transportation industry.

Accepted Answer

A) True 
 B)False

Question 12

​The second step of the strategy process is defining the customer____________________for target customer segments, in effort to generate revenue from existing customers.

Accepted Answer

The answer of ​The second step of the strategy process...

Question 13

​The portion of the total purchases in a product and service category that a customer makes from the firm is known as ____________________.

Accepted Answer

The answer of ​The portion of the total purchases in...

Question 14

​Strategic____________________focuses on assessing whether the strategy is being implemented as planned and whether it produces the intended results.

Accepted Answer

The answer of ​Strategic____________________focuses on assessing whether the strategy is...

Question 15

The primary responsibility for strategic control typically lies with:

Accepted Answer

A) top management. 
B) middle management. 
C) salespeople. 
D) buying organizations. 
E) ​front-line employees. 
A) top management. 
B) middle management. 
C) salespeople. 
D) buying organizations. 
E) ​front-line employees.

Question 16

The primary levels of marketing control include:

Accepted Answer

A) strategic control. 
B) annual plan control. 
C) efficiency and effectiveness control. 
D) profitability control. 
E) All of the answer choices. 
A) strategic control. 
B) annual plan control. 
C) efficiency and effectiveness control. 
D) profitability control. 
E) All of the answer choices.

Question 17

Which of the following are interrelated evaluations that are required to design a marketing strategy?

Accepted Answer

A) How much should be spent on marketing in the planning period? 
B) How are marketing dollars to be allocated? 
C) Within each element of the marketing strategy, how should dollars be allocated? 
D) Which segments, products, and geographic areas are most profitable? 
E) All of the answer choices. 
A) How much should be spent on marketing in the planning period? 
B) How are marketing dollars to be allocated? 
C) Within each element of the marketing strategy, how should dollars be allocated? 
D) Which segments, products, and geographic areas are most profitable? 
E) All of the answer choices.

Question 18

Middle management typically has the primary responsibility for efficiency and effectiveness control.

Accepted Answer

A) True 
 B)False

Question 19

St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.

Accepted Answer

A) expense-to-sales ratios 
B) market share 
C) distribution costs 
D) sales by channel type 
A) expense-to-sales ratios 
B) market share 
C) distribution costs 
D) sales by channel type

Question 20

The efficiency of a marketing operation can be assessed via expense-to-sales ratios.

Accepted Answer

A) True 
 B)False

The strategy map provides a framework for highlighting the interdisciplinary role of marketing strategy and for exploring key implementation requirements.

When using strategy maps, shareholder value can be created via:

The purpose of annual plan control is to:

____________________cost systems reveal the links between performing particular activities and the demands those activities make on the organization's resources.

To be successful, successful business marketing managers:

The____________________coupled with the balanced scorecard provides a valuable framework by describing the strategy, detailing objectives for the processes that create value and the organizational assets needed to support them.

R&D, manufacturing, technical service, and other business functions play fundamental roles in the development and implementation of business marketing strategy.

Strategic control is operationalized through the marketing audit.

Examples of product measures for efficiency and effectiveness control include which of the following?

The _____ of the Balanced Scorecard describes the human capital, information capital, and organizational capital that must be aligned with strategy.

According to the text, "dashboards" are a unique tool designed for use in evaluating strategy performance in the transportation industry.

The second step of the strategy process is defining the customer____________________for target customer segments, in effort to generate revenue from existing customers.

The portion of the total purchases in a product and service category that a customer makes from the firm is known as ____________________.

Strategic____________________focuses on assessing whether the strategy is being implemented as planned and whether it produces the intended results.

The primary responsibility for strategic control typically lies with:

The primary levels of marketing control include:

Which of the following are interrelated evaluations that are required to design a marketing strategy?

Middle management typically has the primary responsibility for efficiency and effectiveness control.

St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.

The efficiency of a marketing operation can be assessed via expense-to-sales ratios.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Innovation and New Industrial Product Development

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Filters

Exam 15: Marketing Performance Measurement

The strategy map provides a framework for highlighting the interdisciplinary role of marketing strategy and for exploring key implementation requirements.

When using strategy maps, shareholder value can be created via:

The purpose of annual plan control is to:

____________________cost systems reveal the links between performing particular activities and the demands those activities make on the organization's resources.

To be successful, successful business marketing managers:

​The____________________coupled with the balanced scorecard provides a valuable framework by describing the strategy, detailing objectives for the processes that create value and the organizational assets needed to support them.

R&D, manufacturing, technical service, and other business functions play fundamental roles in the development and implementation of business marketing strategy.

Strategic control is operationalized through the marketing audit.

Examples of product measures for efficiency and effectiveness control include which of the following?

The _____ of the Balanced Scorecard describes the human capital, information capital, and organizational capital that must be aligned with strategy.

According to the text, "dashboards" are a unique tool designed for use in evaluating strategy performance in the transportation industry.

​The second step of the strategy process is defining the customer____________________for target customer segments, in effort to generate revenue from existing customers.

​The portion of the total purchases in a product and service category that a customer makes from the firm is known as ____________________.

​Strategic____________________focuses on assessing whether the strategy is being implemented as planned and whether it produces the intended results.

The primary responsibility for strategic control typically lies with:

The primary levels of marketing control include:

Which of the following are interrelated evaluations that are required to design a marketing strategy?

Middle management typically has the primary responsibility for efficiency and effectiveness control.

St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.

The efficiency of a marketing operation can be assessed via expense-to-sales ratios.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Innovation and New Industrial Product Development

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Filters

The____________________coupled with the balanced scorecard provides a valuable framework by describing the strategy, detailing objectives for the processes that create value and the organizational assets needed to support them.

The second step of the strategy process is defining the customer____________________for target customer segments, in effort to generate revenue from existing customers.

The portion of the total purchases in a product and service category that a customer makes from the firm is known as ____________________.

Strategic____________________focuses on assessing whether the strategy is being implemented as planned and whether it produces the intended results.