Question 1

Within the context of autonomous strategic behavior, product championing refers to the process of:

Accepted Answer

A) defining organizational goals more clearly. 
B) actively promoting an existing product for an existing market. 
C) creating or adapting an idea for an innovation and actively creating momentum for the project. 
D) specifying organizational roles to be assumed as strategic alternatives are mapped out. 
E) attempting to maintain the status quo in the face of changing market conditions. 
A) defining organizational goals more clearly. 
B) actively promoting an existing product for an existing market. 
C) creating or adapting an idea for an innovation and actively creating momentum for the project. 
D) specifying organizational roles to be assumed as strategic alternatives are mapped out. 
E) attempting to maintain the status quo in the face of changing market conditions. C

Question 2

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

Accepted Answer

A) True 
 B)False  False

Question 3

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

Accepted Answer

A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation 
A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation A

Question 4

Research and development is the creation of the know-how and the know-why of new materials and technologies that eventually translate into commercial development.

Accepted Answer

A) True 
 B)False

Question 5

With respect to induced strategic behavior, please identify the incorrect statement. Induced strategic behavior:

Accepted Answer

A) exhibits communication that is consistent with the organizational work flow pattern. 
B) is generally observed in conjunction with major types of innovations for new markets. 
C) typically involves formal organizational channels related to decision making. 
D) follows established administrative procedures. 
E) is characterized by well-defined roles for the participants in the strategy formulation process. 
A) exhibits communication that is consistent with the organizational work flow pattern. 
B) is generally observed in conjunction with major types of innovations for new markets. 
C) typically involves formal organizational channels related to decision making. 
D) follows established administrative procedures. 
E) is characterized by well-defined roles for the participants in the strategy formulation process.

Question 6

Commercial development projects that establish new core products and new core processes that differ from those of previous generations are referred to as:

Accepted Answer

A) platform projects. 
B) breakthrough projects. 
C) research and development projects. 
D) derivative projects. 
E) none of the answer choices 
A) platform projects. 
B) breakthrough projects. 
C) research and development projects. 
D) derivative projects. 
E) none of the answer choices

Question 7

Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.

Accepted Answer

A) induced 
B) experiential 
C) autonomous 
D) compressed 
E) funnel 
A) induced 
B) experiential 
C) autonomous 
D) compressed 
E) funnel

Question 8

A _____ represents a product or service that is not as good as currently available alternatives, but that is typically simpler and less expensive.

Accepted Answer

A) sustaining innovation 
B) disruptive innovation 
C) a breakthrough innovation 
D) None of the answer choices. 
A) sustaining innovation 
B) disruptive innovation 
C) a breakthrough innovation 
D) None of the answer choices.

Question 9

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?

Accepted Answer

A) The company must be able to create a business model to make profits at a discount price. 
B) Present customers need to go to an inconvenient location to use the product or service. 
C) Both the company must be able to create a business model to make profits at a discount price and present customers need to go to an inconvenient location to use the product or service. 
D) Neither the company must be able to create a business model to make profits at a discount price nor present customers need to go to an inconvenient location to use the product or service. 
A) The company must be able to create a business model to make profits at a discount price. 
B) Present customers need to go to an inconvenient location to use the product or service. 
C) Both the company must be able to create a business model to make profits at a discount price and present customers need to go to an inconvenient location to use the product or service. 
D) Neither the company must be able to create a business model to make profits at a discount price nor present customers need to go to an inconvenient location to use the product or service.

Question 10

Examples of low-cost probes or experiments in product development include which of the following?

Accepted Answer

A) Development of experimental products for new markets. 
B) Conducting regular planning sessions on the future. 
C) Increase understanding of future customer needs by entering into strategic alliances with leading-edge customers. 
D) All of the answer choices. 
A) Development of experimental products for new markets. 
B) Conducting regular planning sessions on the future. 
C) Increase understanding of future customer needs by entering into strategic alliances with leading-edge customers. 
D) All of the answer choices.

Question 11

Induced strategic behavior corresponds to deliberate strategies while autonomous strategic behavior gives rise to emergent strategies.

Accepted Answer

A) True 
 B)False

Question 12

Successful product innovators in the computer industry:

Accepted Answer

A) emphasize real-time communication within new product development teams and across product teams. 
B) do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future. 
C) carefully manage the transition between current and future projects. 
D) all of the answer choices 
A) emphasize real-time communication within new product development teams and across product teams. 
B) do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future. 
C) carefully manage the transition between current and future projects. 
D) all of the answer choices

Question 13

Special insights into innovation management can come from examining the rate at which products are improving and customers can use the improvements. These insights are captured in:

Accepted Answer

A) the disruption innovation model. 
B) the supply chain management model. 
C) the derivative projects model. 
D) the value network. 
E) the technology life cycle adoption model. 
A) the disruption innovation model. 
B) the supply chain management model. 
C) the derivative projects model. 
D) the value network. 
E) the technology life cycle adoption model.

Question 14

Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.

Accepted Answer

A) True 
 B)False

Question 15

A _____ targets demanding, high-end customers with better performance than what was previously available.

Accepted Answer

A) sustaining innovation 
B) disruptive innovation 
C) a new market innovation 
D) None of the answer choices. 
A) sustaining innovation 
B) disruptive innovation 
C) a new market innovation 
D) None of the answer choices.

Question 16

All development projects center on either improving the manufacturing process or improving product, but not both.

Accepted Answer

A) True 
 B)False

Question 17

The type of development project that centers on incremental product enhancements (for example, new feature), incremental process improvements (for example, a lower-cost manufacturing process), or incremental changes in both dimensions is referred to as a:

Accepted Answer

A) platform project. 
B) breakthrough project. 
C) research and development project. 
D) derivative project. 
E) none of the answer choices 
A) platform project. 
B) breakthrough project. 
C) research and development project. 
D) derivative project. 
E) none of the answer choices

Question 18

Creators of successful product portfolios emphasize planning rather than experimentation or improvisation.

Accepted Answer

A) True 
 B)False

Question 19

Improvisation involves activities in which the design and execution of actions approach convergence with each other in time.

Accepted Answer

A) True 
 B)False

Question 20

_____ involves activities in which the decision and execution of strategy actions approach convergence with each other in time.

Accepted Answer

A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation 
A) Time pacing 
B) Patching 
C) Routinization 
D) Quality function deployment 
E) Improvisation

Within the context of autonomous strategic behavior, product championing refers to the process of:

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

Research and development is the creation of the know-how and the know-why of new materials and technologies that eventually translate into commercial development.

With respect to induced strategic behavior, please identify the incorrect statement. Induced strategic behavior:

Commercial development projects that establish new core products and new core processes that differ from those of previous generations are referred to as:

Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.

A _____ represents a product or service that is not as good as currently available alternatives, but that is typically simpler and less expensive.

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?

Examples of low-cost probes or experiments in product development include which of the following?

Induced strategic behavior corresponds to deliberate strategies while autonomous strategic behavior gives rise to emergent strategies.

Successful product innovators in the computer industry:

Special insights into innovation management can come from examining the rate at which products are improving and customers can use the improvements. These insights are captured in:

Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.

A _____ targets demanding, high-end customers with better performance than what was previously available.

All development projects center on either improving the manufacturing process or improving product, but not both.

The type of development project that centers on incremental product enhancements (for example, new feature), incremental process improvements (for example, a lower-cost manufacturing process), or incremental changes in both dimensions is referred to as a:

Creators of successful product portfolios emphasize planning rather than experimentation or improvisation.

Improvisation involves activities in which the design and execution of actions approach convergence with each other in time.

_____ involves activities in which the decision and execution of strategy actions approach convergence with each other in time.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Marketing Performance Measurement

Filters

Exam 8: Managing Innovation and New Industrial Product Development

Within the context of autonomous strategic behavior, product championing refers to the process of:

Derivative projects establish new core products and new core processes that differ fundamentally from previous generations.

_____ is a strategy for competing in fast-changing markets by creating new products at predictable intervals.

Research and development is the creation of the know-how and the know-why of new materials and technologies that eventually translate into commercial development.

With respect to induced strategic behavior, please identify the incorrect statement. Induced strategic behavior:

Commercial development projects that establish new core products and new core processes that differ from those of previous generations are referred to as:

Rapid product development offers a number of competitive advantages. Research indicates that the _____ strategy increased the speed of product development for products that had predictable designs and that were targeted for stable and mature markets.

A _____ represents a product or service that is not as good as currently available alternatives, but that is typically simpler and less expensive.

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?

Examples of low-cost probes or experiments in product development include which of the following?

Induced strategic behavior corresponds to deliberate strategies while autonomous strategic behavior gives rise to emergent strategies.

Successful product innovators in the computer industry:

Special insights into innovation management can come from examining the rate at which products are improving and customers can use the improvements. These insights are captured in:

Product championing refers to the process of creating or adopting an idea for an innovation and actively creating momentum for the project.

A _____ targets demanding, high-end customers with better performance than what was previously available.

All development projects center on either improving the manufacturing process or improving product, but not both.

The type of development project that centers on incremental product enhancements (for example, new feature), incremental process improvements (for example, a lower-cost manufacturing process), or incremental changes in both dimensions is referred to as a:

Creators of successful product portfolios emphasize planning rather than experimentation or improvisation.

Improvisation involves activities in which the design and execution of actions approach convergence with each other in time.

_____ involves activities in which the decision and execution of strategy actions approach convergence with each other in time.

A Business Marketing Perspective

Organizational Buying Behavior

Customer Relationship Management Strategies for Business Markets

Segmenting the Business Market and Estimating Segment Demand

Business Marketing Planning: Strategic Perspectives

Business Marketing Strategies for Global Markets

Managing Products for Business Markets

Managing Services for Business Markets

Managing Business Marketing Channels

Supply Chain Management

Pricing Strategy for Business Markets

Business Marketing Comm: Advertising and Sales Promotion

Bus Marketing Comm Managing the Personal Selling

Marketing Performance Measurement

Filters