Exam 1: Mastering Strategy: Art and Science
What is environmental and internal scanning?
The strategic management process begins with an understanding of strategy and performance. Environmental and internal scanning is the next stage of the strategic management process. Managers must constantly scan the external environment for trends and events that affect the overall economy and they must also monitor changes in the particular industry in which the firm operates. For example, Apple's decision to create the iPhone demonstrates their ability to interpret that traditional industry boundaries that distinguished the cellular phone industry and the computer industry were beginning to blur. At the same time, firms must evaluate their own resources to understand how they might react to changes in the environment. For example, intellectual property is a vital resource for Apple. Between 2008 and 2010 Apple filed more than 350 cases with the United States Trademark office in order to protect their use of terms such as "apple," "pod," and "safari."
Which of the following statements holds true for the "capstone" course recommended by The Ford Foundation?
E
Strategy implementation entails crafting an effective organizational structure and corporate culture.
True
Strategy is a complex concept that involves many different processes and activities within an organization.
The idea of "stratego," from which the word strategy is derived, refers to the idea of defeating an enemy by effectively using resources.
What is a non-realized strategy? Give an example of a non-realized strategy.
A pizza shop plans to deliver pizzas to households. The delivery would be made without any extra charge. It hopes to execute this strategy in the suburbs. This is an example of a(n) _____ strategy.
The integral part to a company's strategic plan that describes the process through which a company hopes to earn profits is the:
Intended strategies are usually described in detail within an organization's strategic plan.
Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.
Marty's, a clothing company, has a number of outlets that are owned and managed by private individuals. These outlets are allowed to use the brand name and products of the clothing line after paying a fee to Marty's. They also pay a part of their revenues to Marty's. Marty's is an example of a:
Marty's, a clothing company, has a number of outlets which are owned and managed by private individuals. These outlets are allowed to use the brand name and products of Marty's after paying a fee to the company. They also pay a part of their revenues to the clothing line. The part of the revenues paid by the outlets to Marty's is referred to as:
The study of strategic management involves knowing how and when to apply creative thinking.
Strategy as _____ refers to how executives interpret the competitive landscape around them.
A(n) _____ strategy is an unplanned strategy that arises in response to unexpected opportunities and challenges.
Which of the following statements holds true for the book The World is Flat: A Brief History of the Twenty-First Century?
Considering the concept of strategy as a position, give an example of how companies position distinct brands based on pricing.
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