Question 1

Which two pivotal events that took place in 1980 led to the establishment of strategic management as a field of study?

Accepted Answer

A)  The publication of the books, The World is Flat: A Brief History of the Twenty-First Century and Strategy and Structure: Chapters in the History of the Industrial Enterprise 
B)  The creation of the New England Journal and the publication of The World is Flat: A Brief History of the Twenty-First Century 
C)  The publication of The Principles of Scientific Management and the "capstone" course recommended by The Ford Foundation 
D)  The creation of the Strategic Management Journal and the publication of Competitive Strategy: Techniques for Analyzing Industries and Competitors 
E)  The publication of Strategy and Structure: Chapters in the History of the Industrial Enterprise and the release of The Ford Foundation report recommending the "capstone" course 
A)  The publication of the books, The World is Flat: A Brief History of the Twenty-First Century and Strategy and Structure: Chapters in the History of the Industrial Enterprise 
B)  The creation of the New England Journal and the publication of The World is Flat: A Brief History of the Twenty-First Century 
C)  The publication of The Principles of Scientific Management and the "capstone" course recommended by The Ford Foundation 
D)  The creation of the Strategic Management Journal and the publication of Competitive Strategy: Techniques for Analyzing Industries and Competitors 
E)  The publication of Strategy and Structure: Chapters in the History of the Industrial Enterprise and the release of The Ford Foundation report recommending the "capstone" course

Question 2

Viewing strategy as position involves only the actions of a single firm.

Accepted Answer

A) True 
 B)False

Question 3

An example of strategic ______ is the corporate ownership and management of General Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that represent three different price points and markets within the vehicle industry.

Accepted Answer

A)  pricing 
B)  planning 
C)  perspective 
D)  positioning 
E)  None of the above 
A)  pricing 
B)  planning 
C)  perspective 
D)  positioning 
E)  None of the above

Question 4

Myshirts.com, a company that manufactures shirts, buys large batches of dressing material from a supplier. The supplier charges them less than what Myshirts.com would have had to pay if it had purchased the material from different sources. As a consequence, the cost of manufacturing each shirt at Myshirts.com is lower than at other manufacturers. This is an example of economies of:

Accepted Answer

A)  scale. 
B)  demand. 
C)  scope. 
D)  brand. 
E)  integration. 
A)  scale. 
B)  demand. 
C)  scope. 
D)  brand. 
E)  integration.

Question 5

In 1895, cereal tycoon C.W. Post started offering a cereal-based drink called Postum. Part of Postum's initial marketing strategy involved ads that promoted the nutritional benefits of Postum while raising concerns about the health effects of coffee. This type of advertising is an example of a strategic ______.

Accepted Answer

A)  plan 
B)  purpose 
C)  position 
D)  perspective 
E)  ploy 
A)  plan 
B)  purpose 
C)  position 
D)  perspective 
E)  ploy

Question 6

Most strategic ploys are illegal.

Accepted Answer

A) True 
 B)False

Question 7

A(n) _____ strategy is the strategy that an organization actually follows.

Accepted Answer

A)  established 
B)  marked 
C)  pre-termed 
D)  arranged 
E)  realized 
A)  established 
B)  marked 
C)  pre-termed 
D)  arranged 
E)  realized

Question 8

What is a realized strategy?

Accepted Answer

A realized strategy is the strategy that

Question 9

Explain Taylor's principles of scientific management.

Accepted Answer

In 1911, Taylor published a book titled

Question 10

_____ published a book titled The Principles of Scientific Management.

Accepted Answer

A)  Michael Porter 
B)  Frederick W. Taylor 
C)  Niccolò Machiavelli 
D)  Thomas Friedman 
E)  Alfred Chandler 
A)  Michael Porter 
B)  Frederick W. Taylor 
C)  Niccolò Machiavelli 
D)  Thomas Friedman 
E)  Alfred Chandler

Question 11

The book, "The Principles of Scientific Management," was a response to Taylor's observation that most tasks within organizations were organized in a haphazard way.

Accepted Answer

A) True 
 B)False

Which two pivotal events that took place in 1980 led to the establishment of strategic management as a field of study?

Viewing strategy as position involves only the actions of a single firm.

An example of strategic ______ is the corporate ownership and management of General Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that represent three different price points and markets within the vehicle industry.

Most strategic ploys are illegal.

A(n) _____ strategy is the strategy that an organization actually follows.

What is a realized strategy?

Explain Taylor's principles of scientific management.

_____ published a book titled The Principles of Scientific Management.

The book, "The Principles of Scientific Management," was a response to Taylor's observation that most tasks within organizations were organized in a haphazard way.

Leading Strategically

Evaluating the External Environment

Managing Company Resources

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters

Exam 1: Mastering Strategy: Art and Science

Which two pivotal events that took place in 1980 led to the establishment of strategic management as a field of study?

Viewing strategy as position involves only the actions of a single firm.

An example of strategic ______ is the corporate ownership and management of General Motors brands Chevrolet (entry-level), Buick (mid-level) and Cadillac (upscale) that represent three different price points and markets within the vehicle industry.

Most strategic ploys are illegal.

A(n) _____ strategy is the strategy that an organization actually follows.

What is a realized strategy?

Explain Taylor's principles of scientific management.

_____ published a book titled The Principles of Scientific Management.

The book, "The Principles of Scientific Management," was a response to Taylor's observation that most tasks within organizations were organized in a haphazard way.

Leading Strategically

Evaluating the External Environment

Managing Company Resources

Selecting Business-Level Strategies

Supporting the Business-Level Strategy: Competitive and Cooperative Moves

Competing in International Markets

Selecting Corporate-Level Strategies

Executing Strategy Through Organizational Design

Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Filters