Exam 4: Techniques for Understanding Consumer Demand and Behavior

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When using expert opinion, consumer surveys, test marketing, and price experiments to analyze consumer behavior, managers must consider how to isolate the effect of different variables that influence demand.

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The coefficient of determination is defined as the

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The total sum of squares is 400 and the sum of squares errors is 100, what is the coefficient of determination?

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Regression analysis is used for prediction, while correlation analysis is used to measure the strength of the association between two variables.

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The intercept of the equation: Y = .09 + 1.5X is 1.5.

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The total sum of squares equals the sum of squares of the variation explained by the regression and the sum of squares of the errors.

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Which of the following approaches to understanding and predicting consumer behavior does not actually solicit any information from potential customers?

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Regressional analysis that analyzes the relationship between one dependent variable and one independent variable is called:

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The number of observations minus the number of estimated coefficients in a regression equation is called:

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All of the following are limitations of direct consumer surveys except:

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The approach to analyzing consumer behavior that asks consumers to rank and choose among different product attributes to reveal their relative valuation of different characteristics is called:

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In a multiple regression problem involving two independent variables, if b1 is computed to be +2.0, it means that:

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Cross-sectional data observed at several points in time is known as:

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Adjusted R2 gives the actual percentage of the variation in the dependent variable explained by the regression model.

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Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below: QXYZ = 4.46 + .304 PXYZ Coefficient Standard Error 4.46 3.04 .304 .3243 Analysis of Variance: Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below: QXYZ = 4.46 + .304 PXYZ Coefficient Standard Error 4.46 3.04 .304 .3243 Analysis of Variance:    -Refer to Scenario 1. Is the slope coefficient statistically different from zero? -Refer to Scenario 1. Is the slope coefficient statistically different from zero?

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The least squares regression is based on:

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Given the demand function in log-linear form: Q = 120 - 1.5P + 12ADV where Q = quantity, P = price, and ADV = advertising expenditures, what is the price elasticity?

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Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below: QXYZ = 4.46 + .304 PXYZ Coefficient Standard Error 4.46 3.04 .304 .3243 Analysis of Variance: Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below: QXYZ = 4.46 + .304 PXYZ Coefficient Standard Error 4.46 3.04 .304 .3243 Analysis of Variance:    -Refer to Scenario 1. What is the coefficient of determination? -Refer to Scenario 1. What is the coefficient of determination?

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The range of values in which we can be confident that the true regression coefficient lies within a given degree of probability is called a:

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Data collected on the same observation unit at a number of points in time are called:

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