Exam 4: Techniques for Understanding Consumer Demand and Behavior
Exam 1: Managers and Economics68 Questions
Exam 2: Demand, Supply, and Equilibrium Prices93 Questions
Exam 3: Demand Elasticities112 Questions
Exam 4: Techniques for Understanding Consumer Demand and Behavior60 Questions
Exam 5: Production and Cost Analysis in the Short Run101 Questions
Exam 6: Production and Cost Analysis in the Long Run100 Questions
Exam 7: Market Structure: Perfect Competition107 Questions
Exam 8: Market Structure: Monopoly and Monopolistic Competition108 Questions
Exam 9: Market Structure: Oligopoly95 Questions
Exam 10: Pricing Strategies for the Firm67 Questions
Exam 11: Measuring Macroeconomic Activity102 Questions
Exam 12: Spending by Individuals, Firms, and Governments on Real Goods and Services99 Questions
Exam 13: The Role of Money in the Macro Economy91 Questions
Exam 14: The Aggregate Model of the Macro Economy98 Questions
Exam 15: International and Balance of Payments Issues in the Macro Economy109 Questions
Exam 16: Combining Micro and Macro Analysis for Managerial Decision Making87 Questions
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When using expert opinion, consumer surveys, test marketing, and price experiments to analyze consumer behavior, managers must consider how to isolate the effect of different variables that influence demand.
(True/False)
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The total sum of squares is 400 and the sum of squares errors is 100, what is the coefficient of determination?
(Multiple Choice)
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Regression analysis is used for prediction, while correlation analysis is used to measure the strength of the association between two variables.
(True/False)
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The total sum of squares equals the sum of squares of the variation explained by the regression and the sum of squares of the errors.
(True/False)
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Which of the following approaches to understanding and predicting consumer behavior does not actually solicit any information from potential customers?
(Multiple Choice)
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Regressional analysis that analyzes the relationship between one dependent variable and one independent variable is called:
(Multiple Choice)
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The number of observations minus the number of estimated coefficients in a regression equation is called:
(Multiple Choice)
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All of the following are limitations of direct consumer surveys except:
(Multiple Choice)
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The approach to analyzing consumer behavior that asks consumers to rank and choose among different product attributes to reveal their relative valuation of different characteristics is called:
(Multiple Choice)
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In a multiple regression problem involving two independent variables, if b1 is computed to be +2.0, it means that:
(Multiple Choice)
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Cross-sectional data observed at several points in time is known as:
(Multiple Choice)
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Adjusted R2 gives the actual percentage of the variation in the dependent variable explained by the regression model.
(True/False)
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Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below:
QXYZ = 4.46 + .304 PXYZ
Coefficient Standard Error 4.46 3.04
.304 .3243
Analysis of Variance:
-Refer to Scenario 1. Is the slope coefficient statistically different from zero?

(Multiple Choice)
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Given the demand function in log-linear form: Q = 120 - 1.5P + 12ADV where Q = quantity, P = price, and ADV = advertising expenditures, what is the price elasticity?
(Multiple Choice)
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Scenario 1: The demand model relating the quantity of good XYZ sold QXYZ) to the price of good PXYZ) is reported below:
QXYZ = 4.46 + .304 PXYZ
Coefficient Standard Error 4.46 3.04
.304 .3243
Analysis of Variance:
-Refer to Scenario 1. What is the coefficient of determination?

(Multiple Choice)
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The range of values in which we can be confident that the true regression coefficient lies within a given degree of probability is called a:
(Multiple Choice)
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Data collected on the same observation unit at a number of points in time are called:
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