Exam 8: Output Price and Profit the Importance of Marginal Analysis

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Total profit is represented by the vertical distance between a total revenue curve and a total cost curve.

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Table 8-1 Table 8-1    -To maximize its profits, the firm described in Table 8-1 should produce ____ unit(s) of output. -To maximize its profits, the firm described in Table 8-1 should produce ____ unit(s) of output.

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Decision making that seeks only solutions that are acceptable is called

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A computer manufacturer sells 1,000 units per month at $500 each.A price cut to $400 is being considered.His marginal cost is constant at $300 per unit.To maintain profits, quantity sold must increase to at least

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Profit is maximized at the output at which marginal revenue exceeds marginal cost by the greatest margin.

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When marginal cost exceeds marginal revenue,

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If marginal cost is less than average cost, average cost must fall when more units are produced.

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Price and output decisions are two aspects of the same choice.

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If the average cost of a product is $10 per unit and the price is $5, the firm is losing money.

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Economists and accountants use the same definition of profit.

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A firm is generally more interested in marginal profits than in total profits.

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Total revenue is equal to quantity multiplied by average revenue.

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Is it a good thing to go to a point where marginal profit is zero? Explain.

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Herbert Simon has concluded that decision making in industry is often best described as

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A company draws its total cost curve and total revenue curve on the same graph.If the firm wishes to maximize profits, it will select the output at which the

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Economists assume that business firms attempt to maximize their profits.

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To find a firm's total revenue at every quantity, all you need to know is

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A profit-maximizing firm always

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Figure 8-5 Figure 8-5   -In Figure 8-5, profits are maximized at output of -In Figure 8-5, profits are maximized at output of

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Average cost is the cost of producing the next unit.

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