Exam 13: Product Development and Pricing Strategies

Ford offers several categories of vehicles: cars, minivans, trucks, and SUVs. All of these vehicles categories together make up Ford's product ________.

The ________ product of a fast food meal is the calories and relief from hunger provided.

Which of the following is a benefit of branding?

At an auto repair shop, wrenches are an example of MRO products.

A manufacturer of yachts sets its prices high above its competitors. This is an example of the pricing objective of ________.

What is an unsought service? Provide an example.

Developing quality products is a two-step process that requires a great investment of resources.

When companies respond to complaints that packaging is excessive and wasteful, which purpose of packaging is being considered?

Give an example of a company following the pricing objective of building traffic.

A brand can be any of the following EXCEPT a ________.

What does a brand manager do?

With toys, movies, amusement parks, TV shows, and more, Disney uses brand extension.

A consultation with a world-famous surgeon is an example of a(n)________ service.

Why is setting the right price a challenge to marketers?

All of the following are aspects of a total product offering EXCEPT the ________ product.

A bulldozer is an example of ________.

A package contains a snack food bag with a manufacturer's brand and a container of dip with the brand of a different manufacturer. This is an example of a(n)________ brand.

All of the following are steps in new product development EXCEPT ________.

Price ________ involves charging a high price for a product initially, then lowering the price over time.

Total fixed costs are $300. The selling price is $15. Average variable costs are $5. The break-even volume of production is ________ units.