Exam 2: Books and the Power of Print

Amazon introduced a lightweight e-book reader-the Kindle-in 2007.

Before the advent of online stores, book sales in the United States were dominated by two large chains.

Pulp fiction was another name for the popular paperbacks and dime novels of the 1870s.

The Chinese were printing books using carved blocks of wood long before Gutenberg printed his Bible using movable type.

Professional books are subdivided into the areas of law, business, medicine, and technology.

Professional books are sold mostly through mail order, the Internet, or specialized sales representatives.

Trade books refers to the category of books sold to the general reader.

University presses often publish books that only a handful of scholars read.

Despite their low cost, mass market paperbacks represent the smallest segment of the industry in terms of units sold.

Pocket Books revolutionized the paperback industry by