Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in Neighboring Poland and Slovakia as well. While this started as a marketing Strategy targeted at a single country, it crossed country boundaries and became a global marketing strategy.

In terms of performance measures, fans are

The website that enables users to send and receive messages up to 140 characters long is

What is meant by "convergence" of real and digital worlds? Provide one example.

Cost per thousand is a measure in which

All of the following statements about YouTube are true EXCEPT:

Pinterest is a content-sharing social network where members share their favourite things on "pinboards." Pinterest members are _________percent women.

Figure 20-1 -Based on the social media identified in Figure 20-1, The Sims has a(n)________ degree of self-disclosure than Call of Duty.

An example of a performance measure linked to inputs or costs in social media advertising is

China has consistently blocked ________ and_______ use by its citizens.

In classifying social media, self-disclosure is

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as

An example of a smart system is(are)

The social network that is used solely for sharing videos is

YouTube's most watched videos include all of the following EXCEPT:

Which important mobile marketing ability is a result of using product bar code or QR codes?

"Epicurious" is a website where recipes are posted by the site owner and individual cooks. Using a "four-fork" rating system, users rate and comment on these recipes for ease or difficulty in preparation, the taste of the finished dish, and whether or not they would use the recipe again. What type of social media website is "Epicurious?"

Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and

A consumer who is out shopping and searching for a particular product can find the store with the best price by using