Exam 10: Developing New Products and Services

During a recent shopping trip to the local Zellers store, Pat noticed several things. First, she noticed that the store offered a tremendous variety of products, including Toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Zellers Offered an array of different products within each product group. Each product group at Zellers is an example of a _________; all of the product groups together constitute Zeller's __________.

In the new-product process, the stage at which the product is positioned and launched in full-scale production and sales is called:

Which of the following is NOT an attribute of a new product?

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A hospital that adds valet parking when you visit a family member who is being treated there would be an Example of:

The two main classifications of business goods are:

For someone used to downloading music online, iTunes, when it first launched, would be considered a(n):

Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores. This payment is considered:

Developing a pool of concepts as candidates for new products is an example of:

A product which disrupts consumers' normal routines but does NOT require totally new learning is a:

Shopping goods are items:

Identify and describe the stages in the new-product process.

Items used in the manufacturing process_________ are called production goods.

Which statement below best describes why the ThothX Tower is unique in the space industry?

Which of the following is considered a durable good?

If you watched much television, you have seen the ads that show a controlled crash of a car containing crash dummies and the resultant vehicular damage. In the new-product process, this test would occur during the ___________stage.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Assume a new electric automobile is developed that performs much like gasoline except that it doubles a car's miles-per-gallon. However, electricity costs two and one-half times as much as gasoline. Why do you think such a new product might fail?

There have been pasta sauces on the market for years. These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. FedEx Office offering high-speed Internet access at its locations for its customers would be an example of:

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost. Wide distribution in retail outlets is essential. Why?