Exam 13: Pricing, Promoting, and Distributing Products

Public relations is company-influenced publicity that seeks to build good relations with the public and to deal with the effects of unfavourable events.

What pricing strategy has generally been used for HDTV? Penetration pricing Price lining Market pricing Price fixing Price skimming

How is psychological pricing different from discounting?

Vertical marketing systems are designed to overcome what channel problem?

Penetration pricing involves setting prices in uneven dollar amounts. setting an initial low price to establish a new product in the market. taking advantage of the fact that consumers do not always respond rationally to stated prices. setting an initial high price to cover new product costs and generate a profit. setting a limited number of prices for certain categories of products.

Adrianna developed a new perfume. She wanted to market the perfume via a communication vehicle that appeals to many consumer senses, targets a specific audience, and reaches as many people as possible. Adrianna would select ________ advertising. television magazine radio direct mail newspaper

Why might a company adopt a pricing objective other than profit maximization?

How is markup percentage calculated? By dividing the selling price by fixed costs By adding the selling price and the cost of advertising By dividing the selling price by the dollar amount of the markup By dividing the dollar amount of the markup by the selling price By dividing inventory by the selling price

The amount added to a product's cost to meet profit targets is usually expressed as a percentage of selling price. selling costs. component costs. total costs. wholesale price.

Spending on television advertising in Canada in 2011 totaled about $3.5 billion.

How do agents differ from brokers? Agents receive commissions. Brokers take title to merchandise, but agents do not. Brokers provide information services to customers, but agents do not. Agents take title to merchandise, brokers do not. Agents deal in the product lines of a few producers usually on a long term basis, whereas brokers match sellers and buyers as needed.

A good example of cost-oriented pricing is theatre ticket prices for Hollywood films.

What are sales promotions?