Exam 13: Pricing, Promoting, and Distributing Products

A retailer is an individual or firm that helps to distribute a product. an intermediary who sells products to other businesses for resale to final consumers. an intermediary who sells products directly to consumers. a network of independent companies through which a product passes from producer to end-user. the combination of distribution channels by which a firm gets its products to end-users.

Makers of industrial products most often use a pull strategy, and makers of consumer products often use a push strategy.

This communications vehicle is highly segmented, allows for excellent visual communication, and is long-lived, but requires a long lead-time. Direct mail Television Magazines Newspaper Outdoor

Psychological pricing involves setting an initial low price to establish a new product in the market. setting prices in uneven dollar amounts. setting a limited number of prices for certain categories of products. setting an initial high price to cover new product costs and generating a profit. taking advantage of the fact that consumers do not always respond rationally to stated prices.

Riverdale Inc. is a multiplatform retailer that does business primarily through direct mail marketing. The company sells approximately 400 products including statues, die-cast vehicles, T-shirts, posters and lithographs, plush toys, and household decorative items. Riverdale management is exploring ways of improving its direct marketing mechanism. Which of the following, if true, would most weaken the argument for using e-mail for direct mail marketing? Growth in the use of e-mail for direct marketing is uncertain. Studies show that a large percentage of such e-mails go directly to customers' spam folders. Riverdale has traditionally used catalogs for its direct marketing efforts. Not everyone who has used this medium for direct marketing has been successful. Only interested customers will go through such messages in great detail.

Explain the distribution mix and the role of intermediaries in the distribution mix.

A distribution channel is an intermediary who sells products directly to consumers. an intermediary who sells products to other businesses for resale to final consumers. the combination of distribution channels by which a firm gets its products to end-users. an individual or firm that helps to distribute a product. a network of independent companies through which a product passes from producer to end-user.

Julia, owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts. Which pricing tactic is she interested in? Discounting Price skimming Psychological pricing Skewed pricing Price lining

Why would you expect a product sold at a specialty store to cost more than the same product that is sold at a department store?

What tools are used by the marketing managers to determine prices of products?

Compare and contrast newspapers and television as advertising media.

What are the advantages and disadvantages of public relations?

If the cost of one unit of product is $12 and the store sells the product for $22, what is the markup percentage? 32 percent 41 percent 45 percent 21 percent 66 percent

What are the two basic tools used in price-setting? Profit maximization and market share Advertising and sales promotion Cost-oriented pricing and break-even analysis Cost-oriented pricing and profit maximization Cost-oriented pricing and market share

What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?

________ help internet consumers by gathering and sorting information on comparison products and product features. Electronic retailers Direct-response sellers Syndicated sellers E-agents Cybermalls

The most widely used channel for industrial goods is producer to wholesaler to industrial user. producer to industrial user. producer to agent to retailer to industrial user. producer to retailer to industrial user. producer to agent to wholesaler to retailer to industrial user.

Which of the following is correct with regard to the various modes of transportation? Water transportation is the least expensive, but slowest of the various modes. One of the disadvantages of air travel is that it increases packing and handling costs. Trucks are a particularly good choice for long-distance distribution and for less expensive products. Overall, trucks are the best way to transport goods. All of these are correct.

The communications vehicle that appeals to many consumer senses, can be targeted to a specific audience, and reaches more people than any other medium is magazines. radio. television. newspaper. direct mail.

List the seven primary advertising media.