Question 1

Which of the following holds true for product-oriented companies?

Accepted Answer

A) They try to sell as many of their products as possible rather than focus on making products consumers really want. 
B) They focus on giving customers better worth (monetary and non-monetary) for the products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell
Their products and services. 
A) They try to sell as many of their products as possible rather than focus on making products consumers really want. 
B) They focus on giving customers better worth (monetary and non-monetary) for the products than their competitors. 
C) They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs. 
D) They focus on the extension of a single brand name to market products in different product categories. 
E) They focus on what consumers want and need before they design, make, or attempt to sell
Their products and services. C

Question 2

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Accepted Answer

A) True 
 B)False  False

Question 3

Home Cook is a company that sells recipe books.It has almost 100 uploads in YouTube.The main video is from the company's star customers who explain how the recipe books have made their lives a lot easier.This is an example of:

Accepted Answer

A) visual merchandising. 
B) print media marketing. 
C) out-of-home marketing. 
D) social media marketing. 
E) broadcast advertising. 
A) visual merchandising. 
B) print media marketing. 
C) out-of-home marketing. 
D) social media marketing. 
E) broadcast advertising. D

Question 4

A fast-food restaurant aiming to attract children between the ages of 4 and 10 creates a tempting menu and cheerful environment.Since children are always accompanied by adults, the restaurant creates a separate, soundproof play area to give the parents some quiet time.The fast-food centre is now popular even with grandparents.Parents and grandparents are the:

Accepted Answer

A) primary commodity market. 
B) primary target market. 
C) primary currency market. 
D) secondary target market. 
E) niche market. 
A) primary commodity market. 
B) primary target market. 
C) primary currency market. 
D) secondary target market. 
E) niche market.

Question 5

A dairy farm sells milk to a company that makes milk-based products for the market.This is called:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 6

A company sells cars of a single colour and boast that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Accepted Answer

A) sales orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation. 
A) sales orientation. 
B) value orientation. 
C) market orientation. 
D) product orientation. 
E) brand orientation.

Question 7

Differentiate between B2C and B2B marketing.

Accepted Answer

The process in which businesses sell to

Question 8

The bike is delivered to Julie by a transport company.This is an example of a(n):

Accepted Answer

A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price. 
A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price.

Question 9

An automobile manufacturer maintains a database of when and how repeat customers buy its products, the options they choose, the way they finance the purchase, and so on.This database enables the company to understand customers and make offers that appeal to them.Because of this initiative, a long-term bond is established between the buyer and seller.This is an example of:

Accepted Answer

A) transformational marketing. 
B) transactional marketing. 
C) live-in marketing. 
D) relational marketing. 
E) optimal marketing. 
A) transformational marketing. 
B) transactional marketing. 
C) live-in marketing. 
D) relational marketing. 
E) optimal marketing.

Question 10

"Marketing is pervasive across the organization." Explain.

Accepted Answer

In value-based marketing firms, the mark

Question 11

Which of the following types of companies focus on each transaction rather than building long- term customer relationships?

Accepted Answer

A) cause-oriented companies 
B) value-oriented companies 
C) market-oriented companies 
D) sales-oriented companies 
E) product-oriented companies 
A) cause-oriented companies 
B) value-oriented companies 
C) market-oriented companies 
D) sales-oriented companies 
E) product-oriented companies

Question 12

Mychoice, a social shopping website, launched a marketing platform that enables shoppers to recommend purchased products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the Mychoice website and search engine.This is an example of:

Accepted Answer

A) C2B marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) B2C marketing. 
A) C2B marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) B2C marketing.

Question 13

Many Western fast-food restaurants have introduced paneer (cottage cheese) burgers in India to cater to the tastes of the vegetarian population in India.They do not serve beef burgers in India.This is an example of affecting marketing.

Accepted Answer

A) cultural issues 
B) political issues 
C) demographics 
D) technology 
E) economics 
A) cultural issues 
B) political issues 
C) demographics 
D) technology 
E) economics

Question 14

Jack sells a used car to Jill.This is called:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 15

The process of selling merchandise or services from one business to another is referred to as:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Question 16

Differentiate between a transactional orientation and a relational orientation.

Accepted Answer

A transactional orientation regards the

Question 17

Mir Air is one of the largest airlines operating in the world.It provides scheduled and charter air transport for passengers to 200 destinations worldwide.Together with its regional partners, the airline operates on average, more than 1,500 scheduled flights daily.This is an example
Of:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 18

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

Accepted Answer

A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price. 
A) idea. 
B) good. 
C) service. 
D) exchange. 
E) price.

Question 19

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

Accepted Answer

A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing. 
A) B2C marketing. 
B) D2R marketing. 
C) B2B marketing. 
D) C2C marketing. 
E) C2B marketing.

Question 20

A confectioner sells sweets to its customers in the market.This is called:

Accepted Answer

A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing. 
A) C2C marketing. 
B) C2B marketing. 
C) B2B marketing. 
D) B2C marketing. 
E) D2R marketing.

Which of the following holds true for product-oriented companies?

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Home Cook is a company that sells recipe books.It has almost 100 uploads in YouTube.The main video is from the company's star customers who explain how the recipe books have made their lives a lot easier.This is an example of:

A dairy farm sells milk to a company that makes milk-based products for the market.This is called:

A company sells cars of a single colour and boast that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Differentiate between B2C and B2B marketing.

The bike is delivered to Julie by a transport company.This is an example of a(n):

"Marketing is pervasive across the organization." Explain.

Which of the following types of companies focus on each transaction rather than building long- term customer relationships?

Mychoice, a social shopping website, launched a marketing platform that enables shoppers to recommend purchased products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the Mychoice website and search engine.This is an example of:

Many Western fast-food restaurants have introduced paneer (cottage cheese) burgers in India to cater to the tastes of the vegetarian population in India.They do not serve beef burgers in India.This is an example of affecting marketing.

Jack sells a used car to Jill.This is called:

The process of selling merchandise or services from one business to another is referred to as:

Differentiate between a transactional orientation and a relational orientation.

Mir Air is one of the largest airlines operating in the world.It provides scheduled and charter air transport for passengers to 200 destinations worldwide.Together with its regional partners, the airline operates on average, more than 1,500 scheduled flights daily.This is an example Of:

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

A confectioner sells sweets to its customers in the market.This is called:

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 1: Developing a Marketing Strategies and a Marketing Plan

Which of the following holds true for product-oriented companies?

Marketers can deliver greater value to consumers by treating the four Ps as separate components rather than configuring them as a whole.

Home Cook is a company that sells recipe books.It has almost 100 uploads in YouTube.The main video is from the company's star customers who explain how the recipe books have made their lives a lot easier.This is an example of:

A dairy farm sells milk to a company that makes milk-based products for the market.This is called:

A company sells cars of a single colour and boast that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

Differentiate between B2C and B2B marketing.

The bike is delivered to Julie by a transport company.This is an example of a(n):

"Marketing is pervasive across the organization." Explain.

Which of the following types of companies focus on each transaction rather than building long- term customer relationships?

Mychoice, a social shopping website, launched a marketing platform that enables shoppers to recommend purchased products to their friends.Friends discover these recommendations through Facebook, Twitter, email, and the Mychoice website and search engine.This is an example of:

Many Western fast-food restaurants have introduced paneer (cottage cheese) burgers in India to cater to the tastes of the vegetarian population in India.They do not serve beef burgers in India.This is an example of affecting marketing.

Jack sells a used car to Jill.This is called:

The process of selling merchandise or services from one business to another is referred to as:

Differentiate between a transactional orientation and a relational orientation.

Mir Air is one of the largest airlines operating in the world.It provides scheduled and charter air transport for passengers to 200 destinations worldwide.Together with its regional partners, the airline operates on average, more than 1,500 scheduled flights daily.This is an example Of:

An artist in an opera performs for the benefit of the audience.The live performance of the artist would be termed a(n):

An automobile manufacturer buys tires, glass for windscreens, and rubber hoses for its vehicles.The suppliers of these products are other companies that specialize in the manufacturing of this equipment.This is an example of:

A confectioner sells sweets to its customers in the market.This is called:

Analyzing the Marketing Environment

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters