Question 1

Which of the following is a growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve?

Accepted Answer

A) diversification 
B) market development 
C) market penetration 
D) product intensification 
E) product development 
A) diversification 
B) market development 
C) market penetration 
D) product intensification 
E) product development A

Question 2

Product excellence occurs by having offerings with high perceived value and effective branding and positioning.

Accepted Answer

A) True 
 B)False  True

Question 3

In the BCG portfolio analysis, products that are in low-growth markets and have relatively low market shares are called:

Accepted Answer

A) slackers. 
B) stars. 
C) dogs. 
D) cash cows. 
E) question marks. 
A) slackers. 
B) stars. 
C) dogs. 
D) cash cows. 
E) question marks. C

Question 4

According to the BCG matrix, Product A is called a:

Accepted Answer

A) question mark. 
B) cash cow. 
C) star. 
D) dog. 
E) champion. 
A) question mark. 
B) cash cow. 
C) star. 
D) dog. 
E) champion.

Question 5

Which of the following Ps of marketing is associated with the delivery of value to customers?

Accepted Answer

A) physical evidence 
B) place 
C) price 
D) promotion 
E) product 
A) physical evidence 
B) place 
C) price 
D) promotion 
E) product

Question 6

Lack of financial resources is an example of a threat that a company is facing.

Accepted Answer

A) True 
 B)False

Question 7

Market growth rate is the:

Accepted Answer

A) annual rate of growth of the specific market in which the product competes. 
B) growth rate of the largest firm in the industry. 
C) average of the growth rate of the largest firm in the industry and the smallest firm in the industry. 
D) average growth rate of the products in the specific market in which the product competes. 
E) sales of the focal product divided by the sales achieved by the largest firm in the industry. 
A) annual rate of growth of the specific market in which the product competes. 
B) growth rate of the largest firm in the industry. 
C) average of the growth rate of the largest firm in the industry and the smallest firm in the industry. 
D) average growth rate of the products in the specific market in which the product competes. 
E) sales of the focal product divided by the sales achieved by the largest firm in the industry.

Question 8

Developing a marketing plan for a specific brand is an example of planning.

Accepted Answer

A) SBU level 
B) functional 
C) divisional 
D) long-term 
E) corporate 
A) SBU level 
B) functional 
C) divisional 
D) long-term 
E) corporate

Question 9

Which of the following terms is used in the BCG product portfolio analysis to refer to a product that has low market share in a market characterized by high growth?

Accepted Answer

A) champion 
B) star 
C) question mark 
D) dog 
E) cash cow 
A) champion 
B) star 
C) question mark 
D) dog 
E) cash cow

Question 10

Balter Technologies is a firm that manufactures innovative computer accessories.The company organizes a marketing campaign to increase the public awareness of its products.Which of the following elements of the marketing mix is used by Balter Technologies in this case to communicate the value of its offerings?

Accepted Answer

A) product 
B) price 
C) promotion 
D) place 
E) process 
A) product 
B) price 
C) promotion 
D) place 
E) process

Question 11

Which of the following conclusions, if made by the external agency, will present the company with an opportunity?

Accepted Answer

A) The company has exclusive market reach in the packaged food industry. 
B) One of Arpin Stores' major competitors has recently gone bankrupt. 
C) The company owns the largest food manufacturing facility in Canada. 
D) The company owns many brands that are well-known in Canada. 
E) Arpin Stores has a stronger marketing department compared to its competitors. 
A) The company has exclusive market reach in the packaged food industry. 
B) One of Arpin Stores' major competitors has recently gone bankrupt. 
C) The company owns the largest food manufacturing facility in Canada. 
D) The company owns many brands that are well-known in Canada. 
E) Arpin Stores has a stronger marketing department compared to its competitors.

Question 12

Actual strategic planning is a sequential process.

Accepted Answer

A) True 
 B)False

Question 13

Sabort Manufacturing sells its products by using a wide variety of channels, including the Internet.This gives the firm excellence.

Accepted Answer

A) product 
B) customer 
C) operational 
D) procedural 
E) locational 
A) product 
B) customer 
C) operational 
D) procedural 
E) locational

Question 14

Advertising campaigns by businesses is an example of promotion.

Accepted Answer

A) True 
 B)False

Question 15

Explain portfolio analysis.

Accepted Answer

In portfolio analysis, management evalua

Question 16

The top level managers of an organization meet to redefine the mission and objectives of the business.The managers set long-term objectives and form a new mission statement.The company is in the phase of forming a marketing plan.

Accepted Answer

A) monitoring 
B) planning 
C) designing 
D) control 
E) implementation 
A) monitoring 
B) planning 
C) designing 
D) control 
E) implementation

Question 17

Which of the following is considered a threat to businesses?

Accepted Answer

A) lack of credibility in the market 
B) limited consumer base 
C) lack of adequate financial resources 
D) poor location of service outlets 
E) negative changes in demographic trends 
A) lack of credibility in the market 
B) limited consumer base 
C) lack of adequate financial resources 
D) poor location of service outlets 
E) negative changes in demographic trends

Question 18

List a few financial performance metrics that an organization commonly uses.

Accepted Answer

Some commonly used m

Question 19

Which of the following aspects of customer value is most closely associated with the product?

Accepted Answer

A) value creation 
B) value delivery 
C) value for money 
D) value communication 
E) value exchange 
A) value creation 
B) value delivery 
C) value for money 
D) value communication 
E) value exchange

Question 20

Which of the following observations of Product A is likely to be true?

Accepted Answer

A) The product will require heavy resource investments to survive in the market. 
B) The product has the opportunity to become a star in the market. 
C) The product will experience rapid growth for a few years. 
D) The product is not likely to be profitable for the company in the near future. 
E) The product has already received heavy investments to develop its market share. 
A) The product will require heavy resource investments to survive in the market. 
B) The product has the opportunity to become a star in the market. 
C) The product will experience rapid growth for a few years. 
D) The product is not likely to be profitable for the company in the near future. 
E) The product has already received heavy investments to develop its market share.

Which of the following is a growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve?

Product excellence occurs by having offerings with high perceived value and effective branding and positioning.

In the BCG portfolio analysis, products that are in low-growth markets and have relatively low market shares are called:

According to the BCG matrix, Product A is called a:

Which of the following Ps of marketing is associated with the delivery of value to customers?

Lack of financial resources is an example of a threat that a company is facing.

Market growth rate is the:

Developing a marketing plan for a specific brand is an example of planning.

Which of the following terms is used in the BCG product portfolio analysis to refer to a product that has low market share in a market characterized by high growth?

Which of the following conclusions, if made by the external agency, will present the company with an opportunity?

Actual strategic planning is a sequential process.

Sabort Manufacturing sells its products by using a wide variety of channels, including the Internet.This gives the firm excellence.

Advertising campaigns by businesses is an example of promotion.

Explain portfolio analysis.

The top level managers of an organization meet to redefine the mission and objectives of the business.The managers set long-term objectives and form a new mission statement.The company is in the phase of forming a marketing plan.

Which of the following is considered a threat to businesses?

List a few financial performance metrics that an organization commonly uses.

Which of the following aspects of customer value is most closely associated with the product?

Which of the following observations of Product A is likely to be true?

Developing a Marketing Strategies and a Marketing Plan

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters

Exam 2: Analyzing the Marketing Environment

Which of the following is a growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve?

Product excellence occurs by having offerings with high perceived value and effective branding and positioning.

In the BCG portfolio analysis, products that are in low-growth markets and have relatively low market shares are called:

According to the BCG matrix, Product A is called a:

Which of the following Ps of marketing is associated with the delivery of value to customers?

Lack of financial resources is an example of a threat that a company is facing.

Market growth rate is the:

Developing a marketing plan for a specific brand is an example of planning.

Which of the following terms is used in the BCG product portfolio analysis to refer to a product that has low market share in a market characterized by high growth?

Which of the following conclusions, if made by the external agency, will present the company with an opportunity?

Actual strategic planning is a sequential process.

Sabort Manufacturing sells its products by using a wide variety of channels, including the Internet.This gives the firm excellence.

Advertising campaigns by businesses is an example of promotion.

Explain portfolio analysis.

The top level managers of an organization meet to redefine the mission and objectives of the business.The managers set long-term objectives and form a new mission statement.The company is in the phase of forming a marketing plan.

Which of the following is considered a threat to businesses?

List a few financial performance metrics that an organization commonly uses.

Which of the following aspects of customer value is most closely associated with the product?

Which of the following observations of Product A is likely to be true?

Developing a Marketing Strategies and a Marketing Plan

Understanding the Marketplace Consumer Behaviour

Business-To-Business Marketing

Targeting the Marketplace Segmentation, Targeting, and Positioning

Marketing Research

Value Creation Developing New Products

Product, Branding, and Packaging Decisions

Services the Intangible Product

Transacting Value Pricing Concepts and Strategies : Establishing Value

Value Delivery : Designing the Distribution Channel and Supply Chain Marketing Channels

Retailing and Multichanneled Marketing

Value Communication Integrated Marketing Communications

Advertising, Sales Promotions, and Personal Selling

Social and Mobile Marketing

Marketing in the Global Environment Global Marketing

Ethics and Socially Responsible Marketing

Filters