Exam 3: Understanding the Marketplace Consumer Behaviour

A fast-food joint decided to raise the price of its cheeseburger from $1 to $2.It also removed accompaniments that were served with the cheeseburger.This was due to increasing commodity prices.This is an example of:

Megan and John have been married for 10 years.Megan is the vice-president of a bank and John is an investment banker.They enjoy a combined income of more than $100,000.Megan loves art.She buys paintings of renowned painters in auctions all over the world.Which of the following categories do they belong to?

What kind of illegal practice are the retailers involved in?

A group of people of the same generation who typically have similar purchase behaviours because they have shared experiences and are in the same stage of life is the definition of:

Differentiate between upper class consumers and middle class consumers.

Mary, Jane, and Brad were all born after World War II.Mary is 60, Jane is 62, and Brad is 65.They are individualistic.Leisure time represents a high priority for them.They have an obsession with maintaining their youth and love rock 'n' roll.These characteristics are shared by many people who belong to that particular era.Which of the following categories do they belong to?

A situation in which sellers collude to set prices in response to bids or quotations for products is called:

Venus and Jake have been married for three years.Venus is 30 years old and Jake is 28.They are Internet-and technology-savvy and love digital electronics.They use the Internet at work for personal reasons and expect a healthy option at fast-food restaurants.Which of the following categories do they belong to?

Generation X's quest for youth, in both attitude and appearance, provides a massive market for anti-aging products, cosmetics, pharmaceuticals, and biotechnology.

Which of the following holds true for under class consumers?

Explain how the trend of green marketing helps companies that sell environmentally friendly products.

Generation Xers are also called millennials or the "echo boom" generation.

Dina is 66 years old.She suffers from arthritis and needs special attention.At times when she is confined to bed, she passes time by browsing the Internet.She uses it for emailing, searching for travel information, and banking electronically.She wants to shop in convenient locations.Which of the following categories does she belong to?

Exclusive dealing refers to a seller refusing to sell to other channel members unless that member agrees to buy exclusively from that particular seller.

The marketing practice used by the mouthwash company is covered by the:

Explain how government legislation protects consumers.

Which of the following is also referred to as the "echo boom" generation?

Misha and Jenny are both 11 and spend their money mainly on food and drinks, digital music players, cellphones, computers and clothing.Which of the following categories do they belong to?

Jack is a teacher and his wife, Meg, works as an assistant in a research laboratory.They have a combined income of $68,000.They have a house on mortgage and take long vacations once every four years.They are value-conscious and shop in stores such as The Gap, Hollister, American Eagle Outfitters, and Old Navy.Which of the following categories do they belong to?

Today, most Canadians have more time for leisure and to spend with family than they had before.