Question 1

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

Accepted Answer

A) True 
 B)False

Question 2

McDonald's golden arches are a classic example of a .

Accepted Answer

A)  brand 
B)  brand symbol 
C)  brand name 
D)  brand mark 
E)  trademark 
A)  brand 
B)  brand symbol 
C)  brand name 
D)  brand mark 
E)  trademark

Question 3

The full and legal name of an organization is called the .

Accepted Answer

A)  trademark 
B)  legal title 
C)  organizational name 
D)  brand name 
E)  trade name 
A)  trademark 
B)  legal title 
C)  organizational name 
D)  brand name 
E)  trade name

Question 4

By law, manufacturers must be identified on the labels of private brands.

Accepted Answer

A) True 
 B)False

Question 5

What are private distributor brands? Describe their characteristics.

Accepted Answer

Private distributor brands also called p

Question 6

Recently Jose went to a neighborhood grocery store to pick up a few items. When he looked for UltraCool deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Jose's behavior indicates that he most likely has toward UltraCool deodorant.

Accepted Answer

A)  brand recognition 
B)  brand resistance 
C)  brand preference 
D)  brand insistence 
E)  no brand loyalty 
A)  brand recognition 
B)  brand resistance 
C)  brand preference 
D)  brand insistence 
E)  no brand loyalty

Question 7

Brand licensing gives a company the ability to gain more revenue and low-cost or free promotional exposure.

Accepted Answer

A) True 
 B)False

Question 8

Minerals, chemicals, timber, and agricultural products are considered as .

Accepted Answer

A)  process materials 
B)  accessory materials 
C)  MRO supplies 
D)  component parts 
E)  raw materials 
A)  process materials 
B)  accessory materials 
C)  MRO supplies 
D)  component parts 
E)  raw materials

Question 9

The major characteristic of a private brand is that .

Accepted Answer

A)  only manufacturers initiate and own the brand 
B)  manufacturers are not identified on the product 
C)  they generate lower gross margins 
D)  these brands are exclusive and never distributed nationally 
E)  retailers purchase these products of a specified quality at the highest cost 
A)  only manufacturers initiate and own the brand 
B)  manufacturers are not identified on the product 
C)  they generate lower gross margins 
D)  these brands are exclusive and never distributed nationally 
E)  retailers purchase these products of a specified quality at the highest cost

Question 10

New products seldom generate enough sales to bring immediate profits.

Accepted Answer

A) True 
 B)False

Question 11

Advertising used in the decline stage may prolong the life of the product.

Accepted Answer

A) True 
 B)False

Question 12

The weakest level of brand loyalty is brand .

Accepted Answer

A)  recognition 
B)  insistence 
C)  equity 
D)  trial 
E)  preference 
A)  recognition 
B)  insistence 
C)  equity 
D)  trial 
E)  preference

Question 13

The producers of Schick razor blades use a marketing strategy that includes large promotion expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the stage of the product life cycle.

Accepted Answer

A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity 
A)  decline 
B)  evaluation 
C)  growth 
D)  introduction 
E)  maturity

Question 14

Identify and describe the major categories of business products.

Accepted Answer

Business products are usually purchased

Question 15

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) product.

Accepted Answer

A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought 
A)  shopping 
B)  unique 
C)  specialty 
D)  historical 
E)  unsought

Question 16

Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but brands.

Accepted Answer

A)  arbitrary 
B)  descriptive 
C)  fanciful 
D)  generic 
E)  symbolic 
A)  arbitrary 
B)  descriptive 
C)  fanciful 
D)  generic 
E)  symbolic

Question 17

Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time. Planters should use packaging for its new product.

Accepted Answer

A)  family 
B)  multiple 
C)  tamper-resistant 
D)  unlabeled 
E)  transparent 
A)  family 
B)  multiple 
C)  tamper-resistant 
D)  unlabeled 
E)  transparent

Question 18

When a product tries to capitalize on the brand equity of two separate brands, marketers are using .

Accepted Answer

A)  licensing 
B)  dual-branding 
C)  partnerships 
D)  brand extension 
E)  co-branding 
A)  licensing 
B)  dual-branding 
C)  partnerships 
D)  brand extension 
E)  co-branding

Question 19

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

Accepted Answer

A)  Maturity 
B)  Growth 
C)  Introduction 
D)  Market reduction 
E)  Decline 
A)  Maturity 
B)  Growth 
C)  Introduction 
D)  Market reduction 
E)  Decline

Question 20

The policy of naming each product differently is known as branding.

Accepted Answer

A)  brand-extension 
B)  family 
C)  differentiated 
D)  individual 
E)  new-product 
A)  brand-extension 
B)  family 
C)  differentiated 
D)  individual 
E)  new-product

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

McDonald's golden arches are a classic example of a .

The full and legal name of an organization is called the .

By law, manufacturers must be identified on the labels of private brands.

What are private distributor brands? Describe their characteristics.

Brand licensing gives a company the ability to gain more revenue and low-cost or free promotional exposure.

Minerals, chemicals, timber, and agricultural products are considered as .

The major characteristic of a private brand is that .

New products seldom generate enough sales to bring immediate profits.

Advertising used in the decline stage may prolong the life of the product.

The weakest level of brand loyalty is brand .

The producers of Schick razor blades use a marketing strategy that includes large promotion expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the stage of the product life cycle.

Identify and describe the major categories of business products.

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) product.

Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but brands.

Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time. Planters should use packaging for its new product.

When a product tries to capitalize on the brand equity of two separate brands, marketers are using .

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

The policy of naming each product differently is known as branding.

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 10: Product, Branding, and Packaging Concepts

The Federal Trade Commission is solely responsible for establishing and enforcing packaging regulations.

McDonald's golden arches are a classic example of a .

The full and legal name of an organization is called the .

By law, manufacturers must be identified on the labels of private brands.

What are private distributor brands? Describe their characteristics.

Brand licensing gives a company the ability to gain more revenue and low-cost or free promotional exposure.

Minerals, chemicals, timber, and agricultural products are considered as .

The major characteristic of a private brand is that .

New products seldom generate enough sales to bring immediate profits.

Advertising used in the decline stage may prolong the life of the product.

The weakest level of brand loyalty is brand .

The producers of Schick razor blades use a marketing strategy that includes large promotion expenditures and more price flexibility for the various types of blades offered. Based on this example, razor blades are in the stage of the product life cycle.

Identify and describe the major categories of business products.

David Wilson is an avid collector of Major League Baseball memorabilia. He greatly desires to own the "special" bat that got the slugger Sammy Sosa a seven-game suspension due to its illegal contents. This is an example of a(n) product.

Through a series of court decisions, a hierarchy of brand protection based on brand type has been created. These brand types include all but brands.

Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time. Planters should use packaging for its new product.

When a product tries to capitalize on the brand equity of two separate brands, marketers are using .

Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

The policy of naming each product differently is known as branding.

Customer-Driven Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Developing and Managing Goods and Services

Pricing Concepts and Management

Marketing Channels and Supply-Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters