Exam 10: Product, Branding, and Packaging Concepts

Promotion decreases in importance during a product's decline stage.

Private distributor, manufacturer, and generic are the three types of .

A product that indicates only the product category and do not include the company name or other identifying terms is known as a .

Intuitiv Manufacturing's large plastics molding machine suddenly broke down during its day shift. When considering the purchase of available alternatives, Intuitiv decided to rent one for the next two years instead of buying one. In this situation, the large plastics molding machine it rented would be classified as .

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and .

Byron is interested in buying an antique vase for his grandmother's birthday. He visits an antique store and buys the first vase he sees because it is something he thinks his grandmother would like. Byron does not visit another store and compare other vases. For Byron, this purchase is most likely considered a(n) good.

Explain the major stages of the product adoption process.

Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?

A product line is a particular version of a product that can be designated as a distinct offering on the organization's list of products.

What major changes in a marketing strategy may be required as a product moves into the maturity stage of the product life cycle?

Facilities, factories, and production lines with very large equipment are all classified as .

Kleenex Boutique is a of tissues made by the Kimberly-Clark Corporation.

Brain Games Inc. is a marketing research company which markets primarily to consumer products organizations. Brain Games provides products that are most likely considered .

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This computer is an example of .

Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.

Obtaining a specialty product involves a considerable amount of comparison activity.

Scenario 10.1 Use the following to answer the questions. Gillette shaving razors were first manufactured in 1895. Over the years, Gillette made improvements on their razors offering many "firsts" such as the Mach3, the Sensor, and the Fusion. For many years, women were forced to use razors designed primarily for men, but often marketed to women by offering them in different colors and with minimal modifications. In 1998, Gillette developed the Venus razor, based on the Mach3 but made specifically for women. Gillette promoted the Venus razor heavily, with television ads and other forms of media. The Gillette product line, now owned by Procter & Gamble, continues to introduce new versions of the Venus, such as the Venus Embrace, which has additional blades and other modifications. -Refer to Scenario 10.1. In which of the following classification of consumer products do shaving razors fall?

Marketers are least likely to change a product's design, style, or other attributes in the stage.

The basic purpose of packaging is to create eye appeal.

Identify the major stages of the product life cycle, and explain how industry sales and profits vary across these stages.