Exam 12: Localization Strategies: Managing Stakeholders and Supply Chains

Regional geography makes distribution across Latin America easy.

Localization is important in developing countries where international companies are often viewed as catalysts to change.

National governments prefer international companies that make major investments and/or add to their country's competitive abilities.

All of the following statements about product adaptations are true except:

In developing markets in particular, ethnic divisions and social status differences affect salesperson recruitment and sales presentations.

China's distribution system is characterized by which of the following:

National governments are not concerned with how long international firms have been established within their markets.

The most popular way for international firms to stock subsidiary product lines is to custom-build goods for the national market.

A US company selling in Latin America, Asia or Western Europe would have to revamp its buyer-seller and presentation styles to:

US companies must adapt product measurement units to the metric system in almost all world markets.

The sheer size of Asia makes distribution of goods and services a major challenge.

Multinational strategies involve all of the following except:

Genetically-modified crops have been universally welcomed in developing nations where they raise crop yields.

North American management styles are characterized by all of the following except:

Japan's distribution system is similar to that of North America or Western Europe.

International companies occasionally have problems instilling supply chain disciplines and quality standards into local suppliers but rarely have problems with financing or physical distribution.

The introduction of the Euro in Western Europe has resulted in all of the following except:

Consumer product package sizes rarely need adjusting to developing market needs.

Over time, international competition forces companies to maintain worker-management differences.

As national economies are opened up to international competition, labor unrest results and there are pressures on governments to broaden national welfare and unemploymentsystems.