Exam 1: Introducing Business Research

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Questionniares, interviews and focus groups are examples of data gathering methods.

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Methodology refers to the way in which the research is carried out, the philosophical principles underpinning the research, and the data collection methods used to carry out the research.

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The four frameworks approach to undertaking research provides a simple approach to the work of undertaking a research project and a simple approach to the process of writing up that research, the process of completing a thesis or a research project.

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There are many different data collection methods which can be used in research, the include questionnaires, interviews, focus groups, observation, scales and projective techniques, visual methods, photographs, pictures, maps, videos, films and so on, the gathering of narratives, the use of field diaries and the use of documentary evidence.

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The conceptual framework is the fourth and final framework in the four frameworks approach to the research project.

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Concepts are fundamental to research they:

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Data in the research project are information or evidence that the researcher gathers in order to be able to explore the phenomenon under investigation.

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Data collection methods are:

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The four frameworks approach to undertaking research:

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Social constructionists see the world:

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The methodological framework contains all of the information and detail relating to the research methodology and methods used in the research project. This framework contains all of the information and detail on the way in which the research was carried out. The researcher designs the research methodology for the research project based on the nature of the research.

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The objective in all research conducted within an academic setting is to contribute to a body of knowledge, is to create new knowledge, to expand the knowledge base.

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Positivists see the world as having one reality of which we are all a part.

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