Exam 12: Informative and Persuasive Speaking

Zach has been asked to speak about financial planning to an audience filled with college students and their parents. His central focus will be on graduating with little or no debt. By selecting this topic area, Zach will gain audience attention by __________.

What action is most likely to increase a speaker's credibility, or ethos?

Successful informative speeches include which two elements?

When developing an informative speech topic, it is not strictly necessary to __________.

In describing a conservative ideology, Anne used the phrases "advocate of states' rights" and "supporter of less government regulation" to help the audience understand this concept. In this speech, Anne is defining "conservative ideology" for her listeners by using which method of definition?

Chanita is urging all residents at her dorm council meeting to maintain the current university policy of dorm segregation by sex. Chanita's persuasive goal is __________.

The general goal of persuasion can be summarized as __________.

Which action subgoal asks listeners to demonstrate their acceptance of an attitude, belief, or value by performing the behavior suggested by the speaker?

All forms of persuasion must __________.

When you relate your topic to listeners so they can see its relevance, you are applying which strategy for increasing understanding?

During a press conference, one CEO repeatedly refers to the head of a regulatory agency in derogatory terms such as "hysterical," "addled," and "confused" to divert attention away from his company's environmental transgressions. This fallacy of reason is a type of __________.

Identify and describe four types of informative speech topics. Using the general topic area of "communication," provide a specific example of each type that demonstrates your understanding.

In persuasive speaking, the decision whether or not to present both sides of an issue rests on __________.

Discuss the five steps in Monroe's motivated sequence and its use in persuasion. Design an infomercial for a product using the five steps in Monroe's motivated sequence, and briefly outline it.

How can speakers use language to increase audience understanding? Be sure to describe at least three specific strategies in your response.

An informative speaker who provides a fresh perspective is able to __________.

The specific purpose of Taylor's speech is "To persuade the audience that Facebook should be banned from providing personal information to third party advertisers." This speech centers on a question of __________.

Discuss the key differences between informative and persuasive speeches. In class, you are assigned to give both types. How would you decide on what type of speech to give if it were not assigned?

Which statement accurately reflects the distinction between informative and persuasive speaking?

As an informative speaker, why is gaining audience attention important? Explain the general strategies used to gain and maintain audience attention. Provide a specific example of a strategy you (or another speaker) have used successfully to gain audience attention.