Chat with AIExam 7: Social, Mobile, and Local Marketing
Which of the following statements is not true?
(36) 
VerifiedA
How do people use their mobile devices today?
(31) VerifiedMost people believe that people use their mobile devices on the go, but in fact, according to one of the very few studies of actual mobile behavior, almost 70% of all mobile minutes occur in the home. People spend over 6 hours with digital media on average daily, and over three and a half of these hours is spent using mobile devices-smartphones and tablets. Recent data show that entertainment, not shopping or buying, is the primary focus (at least in terms of time) for mobile device users. Of the three hours and a half a day that people are spending using their mobile devices, 45 minutes is spent on social networks, while watching video accounts for about 38 minutes. Listening to music accounts for over 1 hour, and over 20 minutes are spent playing mobile games.
Which of the following is the top app in terms of both audience size and share of time spent?
(39) VerifiedD
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
(32) Which of the following is the leading mobile retailer in the United States?
(27) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
(32) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
(27) Which of the following is a history of your actions on Facebook?
(33) Which of the following is the second-most popular mobile marketing format?
(39) Which of the following accounts for the most mobile ad spending?
(36) Which of the following statements about Facebook Exchange is not true?
(32) Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
(34) Promoted Video is the source of over 50% of Twitter's ad revenue.
(38) As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
(36) Your Facebook News Feed includes all of the following except:
(33) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
(33) Purchases made on tablet computers are the fastest growing and largest source of m-commerce revenues.
(43) 
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