Question 1

Amazon Business is an example of which of the following business models?

Accepted Answer

A)  B2B service provider 
B)  exchange 
C)  e-distributor 
D)  industry consortia 
A)  B2B service provider 
B)  exchange 
C)  e-distributor 
D)  industry consortia C

Question 2

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

Accepted Answer

A value chain is the set of activities performed that transforms raw inputs into final products and services. A firm value chain is the set of activities a firm engages in to create final products from raw inputs. The key steps and support activities in a firm's value chain are inbound logistics, operations, outbound logistics, sales and marketing, and after sales service. With an industry value chain, the chain broadens to include six generic players: suppliers, manufacturers, transporters, distributors, retailers, and customers. A value web coordinates a firm's suppliers with its own production needs using an Internet-based supply chain management system. It is a networked trans-business system that coordinates the value chains of several firms.

Question 3

eBay uses all of the following business models except:

Accepted Answer

A)  B2C market creator. 
B)  C2C market creator. 
C)  content provider. 
D)  e-commerce infrastructure provider. 
A)  B2C market creator. 
B)  C2C market creator. 
C)  content provider. 
D)  e-commerce infrastructure provider. C

Question 4

All of the following can be considered examples of the market creator business model except:

Accepted Answer

A)  eBay. 
B)  Priceline. 
C)  Uber. 
D)  Twitter. 
A)  eBay. 
B)  Priceline. 
C)  Uber. 
D)  Twitter.

Question 5

A ________ marketplace supplies products and services of interest to particular industries.

Accepted Answer

A)  perfect 
B)  differentiated 
C)  horizontal 
D)  vertical 
A)  perfect 
B)  differentiated 
C)  horizontal 
D)  vertical

Question 6

A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):

Accepted Answer

A)  incubator. 
B)  angel investor. 
C)  venture capital investor. 
D)  crowdfunder. 
A)  incubator. 
B)  angel investor. 
C)  venture capital investor. 
D)  crowdfunder.

Question 7

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

Accepted Answer

The term industry structure refers to th

Question 8

Which of the following companies uses a transaction fee revenue model?

Accepted Answer

A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Birchbox 
A)  Yahoo 
B)  E*Trade 
C)  Twitter 
D)  Birchbox

Question 9

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.

Accepted Answer

A) True 
 B)False

Question 10

All of the following can be considered a direct competitor of Priceline except:

Accepted Answer

A)  Travelocity. 
B)  Expedia. 
C)  Orbitz. 
D)  ESPN. 
A)  Travelocity. 
B)  Expedia. 
C)  Orbitz. 
D)  ESPN.

Question 11

A value proposition defines how a company's product or service will generate revenue for the firm.

Accepted Answer

A) True 
 B)False

Question 12

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

A)  Sustaining 
B)  Differentiating 
C)  Disruptive 
D)  Commodity 
A)  Sustaining 
B)  Differentiating 
C)  Disruptive 
D)  Commodity

Question 13

Which element of the business model refers to the presence of substitute products in the market?

Accepted Answer

A)  value proposition 
B)  competitive environment 
C)  competitive advantage 
D)  market opportunity 
A)  value proposition 
B)  competitive environment 
C)  competitive advantage 
D)  market opportunity

Question 14

The financial services, travel services, and job placement services industries typically use the ________ business model.

Accepted Answer

A)  community provider 
B)  transaction broker 
C)  market creator 
D)  e-tailer 
A)  community provider 
B)  transaction broker 
C)  market creator 
D)  e-tailer

Question 15

Which of the following is not a variation of the e-tailer business model?

Accepted Answer

A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct 
A)  bricks-and-clicks 
B)  virtual merchant 
C)  market creator 
D)  manufacturer-direct

Question 16

The Seam is an example of a(n):

Accepted Answer

A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor. 
A)  private industrial network. 
B)  exchange. 
C)  industry consortium. 
D)  e-distributor.

Question 17

Over the past decade, the number of exchanges has:

Accepted Answer

A)  greatly increased. 
B)  diminished sharply. 
C)  stayed about the same. 
D)  increased slowly but steadily. 
A)  greatly increased. 
B)  diminished sharply. 
C)  stayed about the same. 
D)  increased slowly but steadily.

Question 18

Slow followers are sometimes more successful than first movers.

Accepted Answer

A) True 
 B)False

Question 19

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.

Accepted Answer

A) True 
 B)False

Question 20

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Accepted Answer

A)  crowdfunders. 
B)  venture capitalists. 
C)  disruptors. 
D)  angel investors. 
A)  crowdfunders. 
B)  venture capitalists. 
C)  disruptors. 
D)  angel investors.

Amazon Business is an example of which of the following business models?

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

eBay uses all of the following business models except:

All of the following can be considered examples of the market creator business model except:

A ________ marketplace supplies products and services of interest to particular industries.

A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

Which of the following companies uses a transaction fee revenue model?

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.

All of the following can be considered a direct competitor of Priceline except:

A value proposition defines how a company's product or service will generate revenue for the firm.

________ technologies are technologies that enable the incremental improvement of products and services.

Which element of the business model refers to the presence of substitute products in the market?

The financial services, travel services, and job placement services industries typically use the ________ business model.

Which of the following is not a variation of the e-tailer business model?

The Seam is an example of a(n):

Over the past decade, the number of exchanges has:

Slow followers are sometimes more successful than first movers.

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 5: E-Commerce Business Strategies

Amazon Business is an example of which of the following business models?

Define value chain and explain the difference between a firm value chain, an industry value chain, and a value web.

eBay uses all of the following business models except:

All of the following can be considered examples of the market creator business model except:

A ________ marketplace supplies products and services of interest to particular industries.

A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

Which of the following companies uses a transaction fee revenue model?

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.

All of the following can be considered a direct competitor of Priceline except:

A value proposition defines how a company's product or service will generate revenue for the firm.

________ technologies are technologies that enable the incremental improvement of products and services.

Which element of the business model refers to the presence of substitute products in the market?

The financial services, travel services, and job placement services industries typically use the ________ business model.

Which of the following is not a variation of the e-tailer business model?

The Seam is an example of a(n):

Over the past decade, the number of exchanges has:

Slow followers are sometimes more successful than first movers.

The Jumpstart Our Business Startups (JOBS) Act, and issuance of enabling regulations by the Securities and Exchange Commission, allows a start-up company to use crowdfunding to solicit investors to invest in small and early-stage startups.

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters