Exam 3: Building an E-Commerce Presence

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Your e-commerce design company has received an RFP to help create an e-commerce presence for Tucci's, a renowned gourmet and specialty butcher that now wishes to sell goods over the Internet. Describe the elements you will include in your proposal to Tucci's.

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Student answers will vary, but should include the following:
Elements that will be in the proposal include the (1) business goals, or vision, or mission statement, (2) identification of the target audience, (3) description of the marketspace, (4) a strategic analysis or SWOT analysis, (5) the content to be included, (6) a development timeline, and (7) a budget. Other recommendations that the student should mention include using social, local, or mobile marketing.

Which of the following technologies is used to separate the design and presentation of content from the content creation process?

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D

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

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C

Which of the following involves testing a site's program modules one at a time?

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A multi-tier architecture typically includes only a web server and a database server.

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The web server software used has a significant impact on how a website's web pages look on a user's computer.

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________ are a kind of middleware software that provides the glue connecting traditional corporate systems to the customer as well as all the functionality needed to conduct e-commerce.

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Which of the following is used to process certificates and private/public key information?

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Django follows the ________ programming principle.

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Objects can be retrieved from the database using Java Server Pages.

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Which of the following are the two main components of a systems design?

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All of the following are methods of improving the processing architecture of a website except:

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Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

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Dynamic page generation enables price discrimination.

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Which of the following is the minimum system architecture requirement for an e-commerce website that processes orders?

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Which form of testing compares a control page with one that is very different?

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Which system functionality must your website have to be able to personalize or customize a product for a client?

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The SDLC methodology helps developers to understand the business objectives of a system and design an appropriate solution.

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In general, the annual system maintenance cost will roughly parallel the development cost.

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All of the following are key design principles of responsive web design except:

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