Exam 12: Product and Distribution Strategies

Paths that products follow from producer to consumer or business user are called __________________.

Campbell's Soup, V-8 juices and soup, and Pace Picante sauce are part of the Campbell Company

Which of the following is not one of the components of a retail strategy?

Intensive distribution is most often used for ________ products.

Procter & Gamble markets a variety of detergent products such as Tide, Cheer, Dash, and Gain. The company is using ________ branding.

The process of coordinating the flow of goods, services, and information among members of the supply chain is referred to as _____________________________.

A manufacturer selecting only a limited number of retailers to distribute its product lines is referred to as which of the following?

Paycheque services and huge multifunction copying machines used in operating an organization would be classified as what type of product?

Coca-Cola, McDonald's, American Express, Google, and Nike are examples of ___________________.

Lands' End is an example of a ___________ retailer.

A business firm that moves goods from their producers to consumers or business users is called a _______________________________.

An example of an installation would be a ________________________________.

New retailers enter the market by reducing services so they can offer lower prices. This is referred to as_____________________________________.

________ act as independent sales forces by representing the manufacturers of related but noncompeting products.

Which form of transportation carries the largest dollar volume of products?

Sears's Craftsman tools and Wal-Mart's Ol' Roy dog food are examples of which brand category listed below?

Consumers usually describe a product by its _________; marketers focus on ________.

The first step in developing a competitive retailing strategy is to select a _________.

A group of related products marked by physical similarities, or intended for a similar market, is called a ____________________________.

Milk, coffee, and paper towels are classified as _______ products.