Exam 17: Business Intelligence Systems

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Report management systems include the ability to create associated user accounts and groups.

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True

Cluster analysis is a commonly used technique in supervised data mining.

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False

Business Intelligence (BI)________ uses sophisticated statistical and mathematical techniques to perform what-if analyses,to make predictions,and to facilitate decision making.

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data mining

Business Intelligence (BI)systems do which of the following?

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Report modes include dynamic and static.

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Business Intelligence (BI)________ are used to filter data,sort data,group data and make simple calculations based on the data.

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Which of the following are true about data mining applications?

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. 1,000 Transactions Drug A 500 Drug B 300 Drug C 200 Drug A 75 100 125 Drug B 100 25 75 Drug C 125 75 0 No Additional Drug 200 100 0 -Refer to the table above.What is the definition of confidence for Drug B with reference to Drug A?

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Data mining applications are used to accomplish which of the following tasks?

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We have obtained access to the company's operational data.In one record,we find that a customer's age has been recorded as "337." This is an example of:

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A BI reporting system:

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We have obtained access to the company's operational data.We examine 50 records for customers with phone numbers that should use the current area code of 345.Of these 50 records,we find 10 that still use an older area code of 567.This is an example of:

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We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1." This means that John:

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We have obtained access to the company's operational data.We have been asked to produce a report with an item by item analysis of sales,but the only sales figure available is the total sale value for each order.This is an example of:

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In unsupervised data mining,a model or hypothesis is created ahead of time.

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Report management defines who gets the report,how often,and how it is to be delivered.

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In RFM analysis,R stands for ________.

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The "R" in RFM analysis stands for:

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In a common form of RFM analysis,an RFM score of 5 1 1 means that the customer orders frequently and orders items of high monetary value but has not ordered anything for some time.

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Data mining techniques are used to find patterns and relationships that can be used to:

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