Exam 1: Marketing: the Art and Science of Satisfying Customers

List and describe the five types of nontraditional marketing. Give an example of each.

What are the physical distribution functions of marketing?

Buzz marketing excludes visual aspects as it does not consist of a tangible expression of an issue or position.

What type of relationships do firms focus on in the relationship era?

Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla tracking tours. What is this type of advertising an example of?

Match each definition to the corresponding term. a.utility b.buzz marketing c.exchange process d.seller's market e.buyer's market f.marketing myopia g.social responsibility h.relationship marketing i.person marketing j.place marketing k.event marketing l.organization marketing m.interactive marketing n.lifetime value of a customer o.social marketing p.one-to-one marketing q.strategic alliances r.not-for-profit organizations s.ethics t.mobile marketing u.wholesalers v.transaction-based marketing -The concert of a French rock band was promoted by a certain firm in Canada. This is an example of _____.

What does the financing function of marketing involve?

What do we call the ability to transfer title to goods and services from marketer to buyer?

The marketing era was characterized by the phrase "the consumer rules."

An increase in output, as a result of improvements in production techniques, helped usher in the marketing era in the 1950s.

Electronic commerce and computer technologies have created unprecedented opportunities in business today.

Manufacturers create goods and services based on research and their belief that consumers need them. In doing so, what marketing function are they performing?

The five major types of nontraditional marketing are person marketing, place marketing, political marketing, event marketing, and advocate marketing.

Not-for-profit organizations face complex decision-making issues about the correct markets to target because they often must market to multiple publics.

Match each definition to the corresponding term. a.utility b.buzz marketing c.exchange process d.seller's market e.buyer's market f.marketing myopia g.social responsibility h.relationship marketing i.person marketing j.place marketing k.event marketing l.organization marketing m.interactive marketing n.lifetime value of a customer o.social marketing p.one-to-one marketing q.strategic alliances r.not-for-profit organizations s.ethics t.mobile marketing u.wholesalers v.transaction-based marketing -The want satisfying power of a product is its _____.

The Gap's sponsorship of the "Product Red" campaign to combat AIDS in Africa is an example of a for-profit organization linking its products to a social objective in cause marketing.

The expanded concept of marketing activities permeates all functions in business and not-for-profit organizations.

Match each definition to the corresponding term. a.utility b.buzz marketing c.exchange process d.seller's market e.buyer's market f.marketing myopia g.social responsibility h.relationship marketing i.person marketing j.place marketing k.event marketing l.organization marketing m.interactive marketing n.lifetime value of a customer o.social marketing p.one-to-one marketing q.strategic alliances r.not-for-profit organizations s.ethics t.mobile marketing u.wholesalers v.transaction-based marketing -Buyer-seller communications in which the customer controls the amount and type of information received from a marketer is called _____.

Relationship marketing broadens the scope of external marketing relationships to include suppliers, customers, and referral sources.

Timberland Company's charitable donations and time off given to employees who volunteer are evidence of its social responsibility.