Exam 6: Consumer Behavior

Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives.

Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium. Peter would most likely search for information from

Vladimir decided not to purchase the Hulu app because he didn't think it would give him access to all the shows and movies that he wanted for the price. Vladimir was assessing the financial risk of purchasing the Hulu app.

A(n) ________ is a need or want strong enough to cause a person to seek satisfaction.

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.

Using examples, describe the difference between impulse buying and habitual decision making.

When Brandon decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing. Brandon was searching for information from

Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on?

Fred's Heating and Air Conditioning Service is considering using the slogan, "We fix it the first time, every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.

Why are attitudes important in consumer decision making?

Learning refers to a change in a person's thought process or behavior that arises from

Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy, or make

Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. This is an especially critical time for marketers, as their customers are dealing with

At a convenience store, Brian bought a bag of chips he had never tried before. Driving down the road, Brian opened the bag, took a bite, and realized he had purchased pork rinds by mistake. Being a vegetarian, Brian threw away the chips. Brian felt very little buyer's remorse and soon forgot about the experience. Why?

________ are the three types of attribute sets.

After Sharon graduated from college, she found a steady and good-paying job, got married, started to raise a family, and began to receive recognition at work and in the community. Eventually, she began to devote more time and effort to intellectual and aesthetic pursuits. Sharon is advancing to which category on Maslow's Hierarchy of Needs?

One benefit of having satisfied customers is that they may spread positive word of mouth.

For many American consumers, the purchase of a personal computer has shifted from an extended problem-solving decision to a limited problem-solving decision. How does this change the way retail stores should display and sell computers?

The three components of an attitude are

Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions.