Exam 6: Consumer Behavior

"Black Friday," as the day after Thanksgiving has come to be known in the United States, is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. But one danger of running out of the doorbuster deals is that a shopper may become angry or discouraged at failing to get the special item, and decide not to do any more shopping. This is an example of the impact of ________ on the consumer decision process.

Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at which level in Maslow's hierarchy of needs?

Every time Katie wants to eat salad for lunch, she and her friends go to Sweet Tomatoes, but if she's craving dessert, she heads straight to The Cheesecake Factory. In making these choices, she relies on a(n)

Thanh has to decide which college to attend. This will be the most important, riskiest, and expensive decision she will ever made. She will be engaged in

What evaluative criteria would consumers be likely to use in choosing a family physician?

Marketers frequently design customer relationship management programs to

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. The features on their list are called

When Roger decides which airline to use to fly from Baltimore to San Diego, he considers the price, number of stops, and frequent-flyer miles he will earn. However, earning frequent-flyer miles is the most important factor for him. Is Roger using a compensatory or noncompensatory decision rule? Explain your reasoning.

As manager of a local donut shop, Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot. Arnie knows habitual purchasers with strong store loyalty are great customers.

The consumer buying process begins when

Marketers fear negative word of mouth because when consumers are dissatisfied, they

What is the difference between a functional need and a psychological need? How can getting a college education fulfill both types of needs?

After her first year in college, Veronica wants to decide on a major. What internal and external sources of information will she use to help her in making a decision?

You are shopping for a new car. Using the steps in the consumer decision process, describe what you would do at each step during the purchasing experience.

Jason usually buys Nike shoes, so when his friend asked him what shoes he should buy, he said Nike without thinking about it. Jason's response was an evoked set.

When Dee has business in Denver, she often goes out for a fancy meal. When deciding where to go, the restaurants she usually chooses are the local Thai restaurant and the elegant French restaurant. Do these two restaurants represent her universal, retrieval, or evoked set of choices?

Among the factors affecting the consumer decision-making process is the way consumers spend their time and money to live, otherwise known as

The greater the discrepancy between a consumer's needy state and the desired state, the greater the

Barak is considering buying a hybrid car, but he's not sure that he believes the gas mileage estimates. Barak is concerned about

Many teenagers have clothes they purchased in the past that they "would not be caught dead in" today. When they occasionally see those clothes hanging in the backs of their closets, these teenagers probably feel