Exam 5: Analyzing the Marketing Environment

The government has enacted laws that promote both fair trade and competition by prohibiting the formation of monopolies or alliances that would damage a competitive marketplace, fostering fair pricing practices for all suppliers and consumers. These actions are part of the ________ environment of business.

Which macroenvironmental factor influences what, why, how, where, and when consumers buy?

What retailer, in 2013, suffered a massive security breach that allowed hackers to steal credit and debit card information for millions of customers?

Late in the day on September 11, 2001, the day of the World Trade Center attacks, Americans purchased all the American flags Walmart stores had available, nationwide. These purchases exemplified displays of

Consumers' needs and wants, as well as their ability to purchase, depend on a host of factors that remain consistent over time.

In the immediate environment, the competition has no effect on consumers.

An advance in technology called RFID makes it easier for manufacturers, distributors, and retailers to track items through production, distribution, and sales. This advance helps the firm

In the immediate marketing environment, the first factor that affects the consumer is

"Income distribution in the United States has grown more polarized." What does this mean in general, and what does it mean especially to marketers in the United States?

Imagine that you have just been made the marketing manager for your university. Your first task is to assess your university's immediate environment. What questions will you likely ask?

A firm's macroenvironment includes all of the following except

As the marketing manager of the ABC company, how would you explain the significance of the Millennial market, and how would you target the company's advertising to this group?

Name the various social trends that impact marketing, and give one example that demonstrates how each one influences marketing practices.

The framework that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the

Companies such as Burger King no longer use cartoon characters to promote products such as burgers and fries because the characters do not retain popularity among young children for very long.

Advertisements for Subway's Fresh Fit for Kids meal features a child being active, swinging on a tire swing. This ad is in direct response to which social trend?

As demographic factors, why are marketers interested in the education level, occupation, and income of consumers?

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

When analyzing the immediate environment and the macroenvironment, marketers must be careful to keep the firm at the center of all analyses.

Irvina is a general practice physician. Her office includes a number of nurses, clerical assistants, and a physician's assistant. She runs a well-organized practice, but she depends on a variety of corporate partners to create value for her patients. Who are likely to be Irvina's corporate partners and how do they help or hinder her efforts to create value?