Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

McDonalds is globally recognized as a restaurant chain offering a consistent experience and similar foods. Which of the following most likely indicates that McDonalds is following a diversification strategy?

Toyota manufacturers and sells cars globally, including manufacturing and assembly plants in Cambridge and Woodstock Ontario. Once assembled at these plants, the cars are transported to Toyota dealerships to be sold. The process of shipping the cars from factory to dealership falls under which of the four P's?

When considering managing marketing strategies and the marketing mix, the core of this approach is all about creating customer value and profitable customer relationships. Which series of factors are immediately next to the customer (from middle of circle to the outside)?

Ferrari sells only 2,200 of its very high-performance cars in North America each year at very high prices. The company is appealing to a specific _.

Services, such as banking, airline, and retailing services, are products too. We call them service products.

In a SWOT analysis, refer to favourable factors or trends in the external environment that a company may be able to exploit to its advantage.

Vertigo is an electronics company. According to the BCG matrix, which of the following products of Vertigo would most likely classify as a question mark?

Which of the following best describes product positioning?

Companies must develop not only strategies for growing their business portfolios but also strategies for downsizing them.

When a company chooses to harvest a particular strategic business unit, it increases short-term cash flow despite the long-term effect.

When Howard Schultz returned to assume leaderships at Starbucks in 2007, the company's average transactions per store fell and same-store growth slowed. This was happening despite continued strong growth in the industry. According to the BCG model, Starbucks was a _ .

According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as _ .

Packaging is an element of the component of a company's marketing mix.

What is a business portfolio? How does a company typically conduct a portfolio analysis?

In the new four As framework, Accessibility replaces Price.

Which of the following best describes market segmentation?

The two dimensions the BCG approach uses to evaluate and manage SBUs are _ .

Strategic planning defined: The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marking opportunities.

Which of the following is true of marketing ROI?

Operating control involves checking ongoing performance against the annual plan and taking corrective action when necessary.