Exam 9: Reaching Global Markets

The Cooper Tire & Rubber Company has been searching for less expensive raw materials for manufacturing its bicycle tires. Cooper has found that there are less expensive sources in the country of Indonesia, but it needs to form a partnership with the government of Indonesia in order to gain access to the country's rubber. What type of partnership will need to be formed?

Scenario 9.2 Use the following to answer the questions. KFC opened its first franchised restaurant outside of North America in England in 1964. Now over a billion KFC chicken dinners are sold annually in more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu-items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries-to offer the customer passing by a preliminary view of their product. Refer to Scenario 9.2. The practice of offering fried octopus and squid at Asian KFCs is best described as

An accounting firm contracts with a local janitorial services company for janitorial services twice a week. The accounting firm is outsourcing for its janitorial service needs.

Which of the following alliances/agreements is the United States not a part of?

Emit Brasil International specializes in all kinds of products manufactured in Brazil. The firm assists global companies with importing and exporting. It also provides consulting assistance and strategic help on international trade. Emit Brasil is most likely a(n) __________.

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?

The Ford Motor Company has entered into an alliance with Yves Saint Laurent, a maker of clothing and one of the most successful fashion houses in the world. Yves Saint Laurent is headquartered in France. Ford will use Yves Saint Laurent designs and color traditions in its production of luxury models of the company's Expedition SUV and Lincoln vehicles. The Yves Saint Laurent elements will appear in the interior and body paint color. This alliance would most likely be classified as

How do globalized marketing strategies differ from customized marketing strategies? What are the implications of each for marketing managers?

The international marketplace offers a new set of challenges for the marketer to navigate. There are multiple forces that must be overcome if the firm's marketing strategies are to be successful in international markets. For example, some countries have import tariffs and quotas that restrict the flow of foreign products into their domestic markets. This is an example of which of the following environmental forces present in international markets?

The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy.

Firms that use an international division structure are often organized domestically on the basis of functions or product divisions, whereas the international division is organized on the basis of geography.

Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?

A subsidiary in a foreign country generally operates under

The United States' former prohibition against importing cigars from Cuba for resale was an example of a(n)

A multinational enterprise is a firm that has operations or subsidiaries located in many countries.

ASEAN faces obstacles in becoming a unified trade bloc because of conflicts among members.

Northeastern University and Penn State University both offer online MBA programs that are available to students around the world. This is an example of

NAFTA eventually eliminates all tariffs on goods produced and traded between the United States, Mexico, and Brazil.

It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates.

Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as