Exam 15: Retailing, Direct Marketing and Wholesaling

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Aidan is getting ready to move to campus for his freshman year of college. To get the products he needs for his dorm room, he goes to a store that sells household goods such as plastic containers, sheets, and towels. The store also sells items such as shampoo, deodorant, and toothpaste. Aidan has most likely gone to a

Store ABC is a retailer that sells brand-name and private-brand products at low prices. It is a self-service store. Which of the following is true about Store ABC?

Less than half of all goods are exchanged through wholesaling institutions.

A retailer is an organization that purchases products for the purpose of reselling them to

____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

General-merchandise wholesalers are full-service merchant wholesalers who carry only a few product lines.

Truck wholesalers are usually classified as limited-service wholesalers because they offer a limited line of products.

Drop shippers

Another name for community shopping centers is strip malls.

With respect to inventory, wholesalers can help retailers with all of the following except

Direct selling, direct marketing, and vending machines are all examples of

Two years ago, the private equity firm you are the general partner of purchased a portfolio of regional shopping centers in Texas. The shopping centers have performed well, but not as well as you would like. So, you have decided to convert them to superregional shopping centers in an effort to boost their profits. Which of the following marketing-related steps will you need to take in order to affect this transformation?

Michael's, PetSmart, and Staples are all examples of

The selling of merchandise outside the confines of actual facilities is generally called

___________________permits products to be easily demonstrated and allows for sufficient time to make viewers well informed about the products.

LuLu is a retailer based in the United Arab Emirates. It is a very large store with departments that include digital, food and grocery, fashion and lifestyle, and home decor and household. It owns a variety of its own brands in the grocery categories, such as LuLu corn flakes and LuLu cream cheese spread. The majority of space goes toward grocery products, but it sells everything from nail polish to cameras. LuLu would most likely be classified as a

Wholesaling involves all transactions in which products are bought for resale, for use in making other products, or for general business operations.

Retailers that sell only to members and feature discount retailing combined with cash-and-carry wholesaling are called

Ped-Tastic is a small manufacturer of shoes designed to provide superior levels of comfort. The company is trying to decide on an intermediary to help get the shoes to retailers. Management is hoping to find someone to represent the company in negotiating with retailers. Management wants to retain control over the pricing and promotion of the shoes to retailers, and wants the intermediary to exclusively sell Ped-Tastic shoes and nothing else. Ped-Tastic should most likely be looking for a