Exam 14: Marketing Channels and Supply Chain Management

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using

Subway sells its food items through company-owned stores and through franchises. Subway uses ____ as a channel strategy.

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its own retail outlets. This is an example of

Freight transportation companies that offer several different shipment methods are called

Rail transportation is the fastest yet most expensive form of shipping.

If a company's products require differentiation at the point of purchase, it will most likely use

A public warehouse is a

The success or failure of a competitor's marketing channel may encourage or dissuade an organization from considering a similar approach.

Which of the following products will most likely use the shortest distribution channel?

General Steel wants to install technology into its logistics management system. This technology will enable General Steel to gain efficiency and accuracy in inventory tracking, stocking, and electronic notifications. General Steel is most likely using

Business customers prefer to deal with producers through intermediaries and thus eliminate much of the burden of sorting out details.

Multichannel distribution is characterized as

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

Place utility is created by the customer having access to the product to use or store for future use.

In a simple economy of five producers and five consumers, there would be ____ transactions possible without an intermediary and ____ transactions possible with one intermediary.

For which of the following products would exclusive distribution be most appropriate?

The cost of a business product may affect the distribution channel selected for it.

Josh is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Josh's role is to

Which mode of transportation hauls more freight than any other?