Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management

In marketing, market segmentation refers to the:

What are the factors that decide the marketing mix of a company in a country?

An automobile giant headquartered in the United States sells high-end bikes across the world. It wants to enter an emerging market. Customers in the market cannot afford the types of accessories used in the bikes. Thus the regional branch of the organization makes an autonomous decision to remove the accessories and to offer a toned-down version of the bikes to compete in the emerging market. This decision is accepted by the headquarters on the principle that the man on the ground is the best judge of local conditions. The above serves as an example of a(n):

In marketing, which of the following statements holds true for price?

An organization decides to gift high-end watches to its senior employees for completing 25 years in the organization. They are asked to choose between a high-end watch made in Switzerland and a similar high-end watch made in China. Most people choose the Swiss watch. They do not know if these particular Swiss watches are indeed better than the Chinese ones but there is a general perception that no one makes watches better than the Swiss. The above serves as an example of:

An organization headquartered in the United States owns a chain of restaurants all across the world. People in different countries have varied culinary preferences. The restaurant needs to change its menu and recipes to suit local tastes and preferences. The decision to make these changes (or not) is taken only by the U.S. headquarters, and not by the regional branches of the organization. The above serves as an example of a(n):

Nike products are manufactured in factories in countries such as China, Vietnam, Indonesia, and Mexico. Wholesalers, retailers, agents, and brokers are intermediaries who help in bringing the products to the consumer. These intermediaries bring the products from the factories to the consumers. They serve as an example of:

A cosmetic company manufactures and markets beauty and related products. It markets its products only via the internet. This is an example of (a):

What is market segmentation?

An Australian brand develops low-cost, low-fat dried noodles for rural India and Pakistan. The same product finds a market in Australia and New Zealand as a healthy and budget-friendly alternative for campers. The above serves as an example of:

All citizens of a given country can be marketed to uniformly.

Understanding the market's culture and social trends is irrelevant when it comes to doing business in the emerging economies of the world.

_____ refers to the inventory that helps ensure the company won't run out of products if there's a delay or crisis in a distant manufacturing region.

In the case of the indirect channel of distribution, there are no intermediaries between the consumer and the producer.

Nestlé India has a distribution channel that consists of the central warehouse near New Delhi. The goods are handed over to carry forward agents. The agents ensure that the goods reach the distributors assigned to each territory. Then the goods are passed over to the wholesalers in each of the territories. The goods then go to the retailers and finally reach the end customers. The above constitutes an example of:

A multibrand strategy is not advisable when a country has a strong, positive association with a particular brand.

In marketing, which of the following statements holds true for the direct channel of distribution?

What are the distribution strategies followed by organizations for entering a new market?

The focus of _____ is increasing quality and reducing errors in production or service delivery.

_____ means setting up operations in a low-cost country for the purpose of hiring local workers at lower labor rates.