Question 1

In a centralized-marketing organizational structure:

Accepted Answer

A)  the power to make decisions is shared by the home-country headquarters and the local regional headquarters. 
B)  the local regional headquarters has the power to make marketing decisions affecting its region. 
C)  the host government in which the local regional headquarters is situated has the power to make marketing decisions. 
D)  the home-country headquarters retains decision-making power for marketing in all countries. 
E)  the power of decision making is delegated to an independent third party to avoid conflict between the local and the country headquarters. 
A)  the power to make decisions is shared by the home-country headquarters and the local regional headquarters. 
B)  the local regional headquarters has the power to make marketing decisions affecting its region. 
C)  the host government in which the local regional headquarters is situated has the power to make marketing decisions. 
D)  the home-country headquarters retains decision-making power for marketing in all countries. 
E)  the power of decision making is delegated to an independent third party to avoid conflict between the local and the country headquarters.

Question 2

How is business-to-business marketing in emerging economies different from that in the developed economies?

Accepted Answer

Business-to-business opportunities aboun

Question 3

What are the disadvantages of the multisourcing strategy?

Accepted Answer

The disadvantages of multisour

Question 4

Which of the following statements holds true for production planning and control?

Accepted Answer

A)  It refers to the process of forecasting, pricing, and customer segmentation. 
B)  It refers to the process of purchasing, supplier selection, and supplier-base rationalization. 
C)  It refers to the process of managing raw materials and finished goods. 
D)  It refers to the process of aggregate planning, workforce scheduling, and factory operations. 
E)  It refers to the process of establishing the facility location and formulating a distribution strategy. 
A)  It refers to the process of forecasting, pricing, and customer segmentation. 
B)  It refers to the process of purchasing, supplier selection, and supplier-base rationalization. 
C)  It refers to the process of managing raw materials and finished goods. 
D)  It refers to the process of aggregate planning, workforce scheduling, and factory operations. 
E)  It refers to the process of establishing the facility location and formulating a distribution strategy.

Question 5

_____ refers to buying the raw materials or components that go into a company's products from around the world, not just from the headquarters' country.

Accepted Answer

A)  Open-sourcing 
B)  In sourcing 
C)  Global sourcing 
D)  Home sourcing 
E)  Onshoring 
A)  Open-sourcing 
B)  In sourcing 
C)  Global sourcing 
D)  Home sourcing 
E)  Onshoring

Question 6

Companies invest a lot in building their brand recognition and reputation because a brand name signals trust.

Accepted Answer

A) True 
 B)False

Question 7

In marketing, which of the following statements holds true for promotion?

Accepted Answer

A)  It refers to the shortest channel of distribution, consisting of just the producer and the end consumer. 
B)  It refers to any physical good or intangible service that is offered for sale. 
C)  It refers to the amount of money that the consumer pays for any physical good or intangible service. 
D)  It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales. 
E)  It refers to the location at which the company offers any physical good or intangible service for sale. 
A)  It refers to the shortest channel of distribution, consisting of just the producer and the end consumer. 
B)  It refers to any physical good or intangible service that is offered for sale. 
C)  It refers to the amount of money that the consumer pays for any physical good or intangible service. 
D)  It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales. 
E)  It refers to the location at which the company offers any physical good or intangible service for sale.

Question 8

_____ refers to a situation which means that there is no more stock of the company's product.

Accepted Answer

A)  Stock of record 
B)  Stock-check 
C)  Safety stock 
D)  Stock call 
E)  Stock-out 
A)  Stock of record 
B)  Stock-check 
C)  Safety stock 
D)  Stock call 
E)  Stock-out

Question 9

In the case of outsourcing, the company pays the outsource vendor for the end result; how the vendor achieves the end result is up to the vendor.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following statements holds true for inventory management?

Accepted Answer

A)  It refers to the process of forecasting, pricing, and customer segmentation. 
B)  It refers to the process of purchasing, supplier selection, and supplier-base rationalization. 
C)  It refers to the process of managing raw materials and finished goods. 
D)  It refers to the process of aggregate planning, workforce scheduling, and factory operations. 
E)  It refers to the process of establishing the facility location and formulating a distribution strategy. 
A)  It refers to the process of forecasting, pricing, and customer segmentation. 
B)  It refers to the process of purchasing, supplier selection, and supplier-base rationalization. 
C)  It refers to the process of managing raw materials and finished goods. 
D)  It refers to the process of aggregate planning, workforce scheduling, and factory operations. 
E)  It refers to the process of establishing the facility location and formulating a distribution strategy.

Question 11

What are the different types of tax evasion practices used in the international market?

Accepted Answer

The international market witnesses a var

Question 12

A(n) _____ means that there is no more stock of the company's product.

Accepted Answer

The answer of A(n) _____ means that there is no...

Question 13

_____ encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and logistics.

Accepted Answer

Supply-cha

Question 14

The concept of _____ refers to designing a product for a developing country and bringing that product back to the home country.

Accepted Answer

A)  reverse factoring 
B)  reverse brain drain 
C)  reverse proxy 
D)  reverse engineering 
E)  reverse innovation 
A)  reverse factoring 
B)  reverse brain drain 
C)  reverse proxy 
D)  reverse engineering 
E)  reverse innovation

Question 15

Which of the following statements holds true for a global brand?

Accepted Answer

A)  It refers to the brand name of a product that has worldwide recognition. 
B)  It refers to the marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. 
C)  It refers to products that make the world less flat because of lack of recognition across countries. 
D)  It refers to the product that is distributed nationally under a brand name owned by the producer or distributor. 
E)  It refers to the changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. 
A)  It refers to the brand name of a product that has worldwide recognition. 
B)  It refers to the marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. 
C)  It refers to products that make the world less flat because of lack of recognition across countries. 
D)  It refers to the product that is distributed nationally under a brand name owned by the producer or distributor. 
E)  It refers to the changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.

Question 16

What are the advantages and the disadvantages of having a centralized-marketing organizational structure?

Accepted Answer

In a centralized-marketing organizationa

Question 17

_____ refers to buying raw materials, components, or services from two or more suppliers, rather than buying from one supplier exclusively.

Accepted Answer

A)  Open-sourcing 
B)  Multisourcing 
C)  Sole-sourcing 
D)  Home sourcing 
E)  Outsourcing 
A)  Open-sourcing 
B)  Multisourcing 
C)  Sole-sourcing 
D)  Home sourcing 
E)  Outsourcing

Question 18

In marketing, which of the following statements holds true for place?

Accepted Answer

A)  It refers to the shortest channel of distribution, consisting of just the producer and the end consumer. 
B)  It refers to any physical good or intangible service that is offered for sale. 
C)  It refers to the amount of money that the consumer pays for any physical good or intangible service. 
D)  It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales. 
E)  It refers to the location at which the company offers any physical good or intangible service for sale. 
A)  It refers to the shortest channel of distribution, consisting of just the producer and the end consumer. 
B)  It refers to any physical good or intangible service that is offered for sale. 
C)  It refers to the amount of money that the consumer pays for any physical good or intangible service. 
D)  It refers to the activities that inform and encourage consumers to buy any physical good or intangible service including advertising (whether print, radio, television, online, billboard, poster, or mobile), coupons, rebates, and personal sales. 
E)  It refers to the location at which the company offers any physical good or intangible service for sale.

Question 19

ICadbury Schweppes launched a 90-second television and cinema advertisement, which formed the centrepiece of the £6.2 million campaign for Cadbury Dairy Milk-brand chocolate. The campaign comprised of appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships, and an internet presence. Which of the four Ps of marketing includes these activities?

Accepted Answer

A)  Price 
B)  Promotion 
C)  Place 
D)  Product 
E)  Positioning 
A)  Price 
B)  Promotion 
C)  Place 
D)  Product 
E)  Positioning

Question 20

Which of the following holds true for product adaptation?

Accepted Answer

A)  It refers to the company strategy of modifying an existing product in a way that makes it better fit local needs. 
B)  It refers to the total composite of products offered by a particular organization. 
C)  It refers to the strategy of taking the company's current products and selling them in other countries without making changes to the product. 
D)  It refers to the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors. 
E)  It refers to the strategy of creating an entirely new product for a given local market. 
A)  It refers to the company strategy of modifying an existing product in a way that makes it better fit local needs. 
B)  It refers to the total composite of products offered by a particular organization. 
C)  It refers to the strategy of taking the company's current products and selling them in other countries without making changes to the product. 
D)  It refers to the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors. 
E)  It refers to the strategy of creating an entirely new product for a given local market.

In a centralized-marketing organizational structure:

How is business-to-business marketing in emerging economies different from that in the developed economies?

What are the disadvantages of the multisourcing strategy?

Which of the following statements holds true for production planning and control?

_____ refers to buying the raw materials or components that go into a company's products from around the world, not just from the headquarters' country.

Companies invest a lot in building their brand recognition and reputation because a brand name signals trust.

In marketing, which of the following statements holds true for promotion?

_____ refers to a situation which means that there is no more stock of the company's product.

In the case of outsourcing, the company pays the outsource vendor for the end result; how the vendor achieves the end result is up to the vendor.

Which of the following statements holds true for inventory management?

What are the different types of tax evasion practices used in the international market?

A(n) _____ means that there is no more stock of the company's product.

_____ encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and logistics.

The concept of _____ refers to designing a product for a developing country and bringing that product back to the home country.

Which of the following statements holds true for a global brand?

What are the advantages and the disadvantages of having a centralized-marketing organizational structure?

_____ refers to buying raw materials, components, or services from two or more suppliers, rather than buying from one supplier exclusively.

In marketing, which of the following statements holds true for place?

Which of the following holds true for product adaptation?

Introduction

International Trade and Foreign Direct Investment

Culture and Business

World Economies

Global and Regional Economic Cooperation and Integration

International Monetary System

Foreign Exchange and the Global Capital Markets

International Expansion and Global Market Opportunity Assessment

Exporting, Importing, and Global Sourcing

Strategy and International Business

Global Entrepreneurship and Intrapreneurship

Winning Through Effective, Global Talent Management

Harnessing the Engine of Global Innovation

Understanding the Roles of Finance and Accounting in Global Competitive Advantage

Filters

Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management

In a centralized-marketing organizational structure:

How is business-to-business marketing in emerging economies different from that in the developed economies?

What are the disadvantages of the multisourcing strategy?

Which of the following statements holds true for production planning and control?

_____ refers to buying the raw materials or components that go into a company's products from around the world, not just from the headquarters' country.

Companies invest a lot in building their brand recognition and reputation because a brand name signals trust.

In marketing, which of the following statements holds true for promotion?

_____ refers to a situation which means that there is no more stock of the company's product.

In the case of outsourcing, the company pays the outsource vendor for the end result; how the vendor achieves the end result is up to the vendor.

Which of the following statements holds true for inventory management?

What are the different types of tax evasion practices used in the international market?

A(n) _____ means that there is no more stock of the company's product.

_____ encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and logistics.

The concept of _____ refers to designing a product for a developing country and bringing that product back to the home country.

Which of the following statements holds true for a global brand?

What are the advantages and the disadvantages of having a centralized-marketing organizational structure?

_____ refers to buying raw materials, components, or services from two or more suppliers, rather than buying from one supplier exclusively.

In marketing, which of the following statements holds true for place?

Which of the following holds true for product adaptation?

Introduction

International Trade and Foreign Direct Investment

Culture and Business

World Economies

Global and Regional Economic Cooperation and Integration

International Monetary System

Foreign Exchange and the Global Capital Markets

International Expansion and Global Market Opportunity Assessment

Exporting, Importing, and Global Sourcing

Strategy and International Business

Global Entrepreneurship and Intrapreneurship

Winning Through Effective, Global Talent Management

Harnessing the Engine of Global Innovation

Understanding the Roles of Finance and Accounting in Global Competitive Advantage

Filters