Exam 7: Scale and Proportion

Historically,hierarchical scale has been used by artists to communicate power or rank in social and religious contexts,but identifying importance using scale (or implied scale)may also be used in visual communication design.Can you think of an example from everyday life-perhaps in advertising-where scale is use to indicate importance? How is it being communicated and is it effective?

The Swedish-born artist Claes Oldenburg uses this kind of scale in his sculptures to express admiration for the little things in everyday life.

The Flemish artist Jan van Eyck used hierarchical scale to communicate ________ importance in his painting Madonna in a Church.

This aspect of culture is integral to both ancient Greek and Yoruba figural art,despite the differences in how the resulting artworks look.

The relationships between the sizes of different parts of a work make up its ________.

Dorothea Tanning's work Eine Kleine Nachtmusik uses deliberately distorted scale to create an abnormal or ________ effect.

Claes Oldenburg and Coosje van Bruggen collaborated to create Mistos,a larger-than-life sculpture of this everyday item.

The ancient Greeks designed the Parthenon according to the idealized rules of proportion for the human body,creating ________ design.

In his figural portraits,Robert Lostutter uses this kind of scale to create an intimate viewing experience.