Exam 14: Understanding Information and E-Business

Dr.Franklin, a marketing professor, wants to enter students' grades on his computer and be able to calculate averages and weight various test scores to find students' overall grades.What software is best suited to accomplish this task?

Numerical or verbal descriptions that usually result from measurements of some sort are known as _____.

A database is a single collection of data stored in one space that can be used by people throughout the organization to make decisions.

The part of a business report that describes the problem to be studied is the _____.

To get on the Internet, you need a computer, a modem, and a(n) _____.

Google and Yahoo! are both examples of _____.

Problems in collecting data include

How might the information needs of a marketing manager differ from those of an operations manager?

Larry and his staff of leather experts are well-known for their ability to create custom-made, high-quality leather goods.Larry knows that he could increase his profits considerably by setting up a website, but he and his staff have minimal computer skills.Larry's best option is to

Christopher notices that his Discover Card statement gives the company's web address (Discovercard.com) and directs him there to pay his bills and answer his questions.What e-business strategy is Discover employing with this reference to its website?

What opportunities does e-business provide for today's business managers?

An intranet is usually available only to employees in a firm and requires a user name and password to access the site.

In his position as administrative manager of Crumble Plastics Company, Kevin Crumble's primary concern is

Keyser Corporation uses technology to automatically transfer files and notes to appropriate personnel so information about new sales opportunities can be distributed.This application of technology is best described as _____.

Ruby Tuesday wants to send a letter to all of the winners of its recent free-lunch promotion, but the manager wants all the letters to be personalized.What type of software will be most efficient in creating personalized letters for each of the fifty winners?

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Providing information that customers want through a corporate website can reduce total expenses.

External sources for collecting data are used because the cost is usually quite low.

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Data are always in numerical form.