Question 1

The summary of the component products and services of an event is:

Accepted Answer

A) a list of its respective parts. 
B) a schedule of running out of products. 
C) a list of contact details for suppliers. 
D) interesting facts about used products. 
A) a list of its respective parts. 
B) a schedule of running out of products. 
C) a list of contact details for suppliers. 
D) interesting facts about used products. A

Question 2

Determinants for participation in an event might include one-off or repeat sales opportunities - that is to say:

Accepted Answer

A) the event is annual, bi-annual, occasional. 
B) a different occasion every month. 
C) family and friends opportunity. 
D) an opportunity of once per year celebrations. 
A) the event is annual, bi-annual, occasional. 
B) a different occasion every month. 
C) family and friends opportunity. 
D) an opportunity of once per year celebrations. A

Question 3

In preparing a marketing schedule, it is important to understand that:

Accepted Answer

A) everything needs a similar time. 
B) some days it works, some other days not. 
C) many activities have long lead times. 
D) summer is preferable for any event. 
A) everything needs a similar time. 
B) some days it works, some other days not. 
C) many activities have long lead times. 
D) summer is preferable for any event. C

Question 4

One of the largest costs of marketing budgets (of professionally run events) is:

Accepted Answer

A) the staffing cost of organising volunteers. 
B) the staffing cost of the marketing department itself. 
C) the social media campaign. 
D) the poster printing arrangements. 
A) the staffing cost of organising volunteers. 
B) the staffing cost of the marketing department itself. 
C) the social media campaign. 
D) the poster printing arrangements.

Question 5

A media kit or press pack can be prepared:

Accepted Answer

A) at an early stage. 
B) at a later stage. 
C) anytime. 
D) only once. 
A) at an early stage. 
B) at a later stage. 
C) anytime. 
D) only once.

Question 6

Ticket touts are persons who:

Accepted Answer

A) only sell returned tickets. 
B) sell tickets on behalf of the organiser. 
C) resell tickets at greater than the face value. 
D) resell tickets at face value. 
A) only sell returned tickets. 
B) sell tickets on behalf of the organiser. 
C) resell tickets at greater than the face value. 
D) resell tickets at face value.

Question 7

The catchment area is the area:

Accepted Answer

A) in which an event's visitors work. 
B) within one hour's drive. 
C) in which an event's visitors live. 
D) from which an event's visitors are drawn. 
A) in which an event's visitors work. 
B) within one hour's drive. 
C) in which an event's visitors live. 
D) from which an event's visitors are drawn.

Question 8

Even events that happen annually (new editions):

Accepted Answer

A) may not be exact replicas of the past event. 
B) always are the exact replicas of the previous event. 
C) always are difficult to organise. 
D) may not be well budgeted. 
A) may not be exact replicas of the past event. 
B) always are the exact replicas of the previous event. 
C) always are difficult to organise. 
D) may not be well budgeted.

Question 9

For which type of event might word-of-mouth support not exist:

Accepted Answer

A) For large scale events 
B) For local events 
C) For new or unusual events 
D) For old annually events 
A) For large scale events 
B) For local events 
C) For new or unusual events 
D) For old annually events

Question 10

In the marketing of an event, hospitality expenditures relate with:

Accepted Answer

A) open days. 
B) familiarisation visits, pre-event days. 
C) volunteers' activities. 
D) events in hotel venues. 
A) open days. 
B) familiarisation visits, pre-event days. 
C) volunteers' activities. 
D) events in hotel venues.

Question 11

Determinants for participation in an event might include access factors - that is to say:

Accepted Answer

A) local, regional, national, international. 
B) whether one's family members are attending the event. 
C) people's knowledge and awareness of such an event. 
D) people's understanding of an event's objectives 
A) local, regional, national, international. 
B) whether one's family members are attending the event. 
C) people's knowledge and awareness of such an event. 
D) people's understanding of an event's objectives

Question 12

Blag is about:

Accepted Answer

A) attempting to get into an event by gatecrashing or to get tickets by false pretences. 
B) creating false information about the event in a blog. 
C) attempting to illegally sell tickets for the event. 
D) pretending you like the event to friends and family. 
A) attempting to get into an event by gatecrashing or to get tickets by false pretences. 
B) creating false information about the event in a blog. 
C) attempting to illegally sell tickets for the event. 
D) pretending you like the event to friends and family.

Question 13

Visitor attendance reports seek to critically evaluate:

Accepted Answer

A) just a few demographics of the attendees and non-attendees. 
B) key demographics of the attendees and non-attendees. 
C) key demographics of the attendees. 
D) key demographics of the non-attendees. 
A) just a few demographics of the attendees and non-attendees. 
B) key demographics of the attendees and non-attendees. 
C) key demographics of the attendees. 
D) key demographics of the non-attendees.

Question 14

Customer-evaluation for an event takes place during the event:

Accepted Answer

A) and at the conclusion of an event. 
B) and at the start. 
C) only. 
D) and sometimes at the end. 
A) and at the conclusion of an event. 
B) and at the start. 
C) only. 
D) and sometimes at the end.

Question 15

Payments for celebrity guests, advertorials and banners are:

Accepted Answer

A) marketing expenditure examples. 
B) important management decisions. 
C) ineffective marketing approaches. 
D) compulsory marketing expenditure. 
A) marketing expenditure examples. 
B) important management decisions. 
C) ineffective marketing approaches. 
D) compulsory marketing expenditure.

Question 16

In order for a special event to be marketed properly:

Accepted Answer

A) a schedule of activities should have been prepared. 
B) a budget should be agreed. 
C) posters are a requirement. 
D) new marketing approaches need to be in place. 
A) a schedule of activities should have been prepared. 
B) a budget should be agreed. 
C) posters are a requirement. 
D) new marketing approaches need to be in place.

Question 17

The first stage in making sure the visitors will return to the next event is:

Accepted Answer

A) to sell more tickets this time. 
B) the careful recording of attendance information about them. 
C) to increase the promotion budget. 
D) to use more volunteers. 
A) to sell more tickets this time. 
B) the careful recording of attendance information about them. 
C) to increase the promotion budget. 
D) to use more volunteers.

Question 18

It is best to do the following face-to-face:

Accepted Answer

A) buying tickets. 
B) checking expectations and satisfaction. 
C) management and marketing operations. 
D) are observation processes. 
A) buying tickets. 
B) checking expectations and satisfaction. 
C) management and marketing operations. 
D) are observation processes.

Question 19

Marketing effectiveness needs to be gauged by a blend of:

Accepted Answer

A) questionnaires and statistics. 
B) questionnaires and formal discussions. 
C) individual and group research. 
D) questionnaires and informal chats. 
A) questionnaires and statistics. 
B) questionnaires and formal discussions. 
C) individual and group research. 
D) questionnaires and informal chats.

Question 20

The marketing plan is developed:

Accepted Answer

A) for the event objectives, in several stages. 
B) from the event objectives, in several stages. 
C) for the event objectives, in a single stage. 
D) from the event objectives, in a single stage. 
A) for the event objectives, in several stages. 
B) from the event objectives, in several stages. 
C) for the event objectives, in a single stage. 
D) from the event objectives, in a single stage.

The summary of the component products and services of an event is:

Determinants for participation in an event might include one-off or repeat sales opportunities - that is to say:

In preparing a marketing schedule, it is important to understand that:

One of the largest costs of marketing budgets (of professionally run events) is:

A media kit or press pack can be prepared:

Ticket touts are persons who:

The catchment area is the area:

Even events that happen annually (new editions):

For which type of event might word-of-mouth support not exist:

In the marketing of an event, hospitality expenditures relate with:

Determinants for participation in an event might include access factors - that is to say:

Blag is about:

Visitor attendance reports seek to critically evaluate:

Customer-evaluation for an event takes place during the event:

Payments for celebrity guests, advertorials and banners are:

In order for a special event to be marketed properly:

The first stage in making sure the visitors will return to the next event is:

It is best to do the following face-to-face:

Marketing effectiveness needs to be gauged by a blend of:

The marketing plan is developed:

An Introduction to Events

The Market Demand for Events

The Events Business: Supply and Suppliers

Social, Economic, Political and Developmental Implications

Making a Start and Planning the Event

Financial Management and the Budget

Event Logistics and Supplies

Risk Management and Legalities

Event Project Management and Set-Up Issues

The Organisation Manager and the Team: During the Event

Close-Down, Evaluation and Legacies

Filters

Exam 8: Marketing and Public Relations for Events

The summary of the component products and services of an event is:

Determinants for participation in an event might include one-off or repeat sales opportunities - that is to say:

In preparing a marketing schedule, it is important to understand that:

One of the largest costs of marketing budgets (of professionally run events) is:

A media kit or press pack can be prepared:

Ticket touts are persons who:

The catchment area is the area:

Even events that happen annually (new editions):

For which type of event might word-of-mouth support not exist:

In the marketing of an event, hospitality expenditures relate with:

Determinants for participation in an event might include access factors - that is to say:

Blag is about:

Visitor attendance reports seek to critically evaluate:

Customer-evaluation for an event takes place during the event:

Payments for celebrity guests, advertorials and banners are:

In order for a special event to be marketed properly:

The first stage in making sure the visitors will return to the next event is:

It is best to do the following face-to-face:

Marketing effectiveness needs to be gauged by a blend of:

The marketing plan is developed:

An Introduction to Events

The Market Demand for Events

The Events Business: Supply and Suppliers

Social, Economic, Political and Developmental Implications

Making a Start and Planning the Event

Financial Management and the Budget

Event Logistics and Supplies

Risk Management and Legalities

Event Project Management and Set-Up Issues

The Organisation Manager and the Team: During the Event

Close-Down, Evaluation and Legacies

Filters