Exam 15: Applying social psychology to consumer behaviour

_____ are a strong predictor of whether consumers patronise fast-food restaurants.

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when it doesn't.This is an example of consumers being influenced via ____.

After World War II, the United States had a lot of manufacturing capabilities but ____.

What is one important way in which consumers today differ from consumers in previous decades?

Harley Davidson hires researchers to ride motorcycles and attend various events so they can learn more about the way enthusiasts talk about their products, to identify opinion leaders, and ultimately to have good ideas as to product modifications or new items such as Harley Davidson branded clothing and other accessories for motorcycles.This approach is best described as ____.

Services like Klout.com help advertisers ____.

As discussed in the text, the consumer consumption process begins ____.

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

Adbul is too cheap to buy weights to do weight-lifting.He therefore decides to use bottled water instead.Consumer psychologists would say that this is an example of ____.

High self-monitors are to social aspects of products as low self-monitors are to ____.

The post-World War II development of brand identities can be traced largely to the ____.

Groups that call themselves ____ may promote events like refusing to participate in 'black Friday' sales.

Tumi is simultaneously talking on his cell phone, checking an instant message, streaming music, and browsing the web.Consumer psychologists would say that he is engaged in ____.

Suppose that Aza is given the opportunity to try out three different kinds of sausages, and suppose that Thabang is given the opportunity to try out twelve different kinds of sausages.After trying the sausages, they are given the opportunity to purchase sausages.Research suggests that ____.

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

From an advertiser's point of view, one of the strengths of social media is the ____.

Research indicates that credit card debt is MOST related to ____.

The term ____ refers to selling or giving a previously purchased product to someone else to use for its intended purpose.

Research indicates that the presence of credit card stimuli is associated with ____.

When consumers experience loud music, in-store crowding, or other shopping stressors, they tend to ____.