Exam 2: Web Publishing Fundamentals

Modified Multiple Choice Which of the following are controlled by branding specifications applied to an entity's media?

When writing for the Web, avoid overly promotional ____________________ that might not appeal to visitors and avoid the use of industry jargon or slang.

Critical Thinking Questions Case 2-2 You are a professional Web designer and today is your first meeting with a potential new client, Mr. Alfred Jones. Mr. Jones is the president of a company that manufactures products under contract for the U.S. government. Mr. Jones asks you to explain how you will follow U.S. government agency requirements for accessibility in your site design. You assure him that you will ____.

You should use balance, proximity, and white space to create effective, organized Web pages.

The ability to incorporate colorful designs, photographs, and text into Web pages at a cost similar to or less than that for print media is part of the Web's ____ advantage.

The empty space on Web pages is always white.

When collecting content for your Web site, confirm its accuracy using reliable sources.

Companies as diverse as Eastman Kodak, Southwest Airlines, Starwood Hotels & Resorts, and The Clorox Company host ____________________ that encourage interactivity and communication.

Adding a(n) ____ text description for each image that loads in a Web page in place of turned-off images helps visitors better understand a page's content.

Which of the following is not used at Web sites to promote interactivity?

Just like a paper form, a(n) ____________________ form is used to gather information from Web site visitors.

The Internet and Web technologies that promote data and resource sharing provide the Web's ____________________ advantage over print publications.

A common characteristic of all Web sites is that they are continually updated with timely content.

Web usability involves making Web pages easy to use for people with special needs.

A Web page needs ____, which is a dominating segment of the page.

The ability to quickly and inexpensively update Web pages is a(n) ____ advantage.

Which of the following are examples of personally identifiable information (PII)?

The classic newswriting style that places a summary first, followed by detail, and then any background information is called the ____, as illustrated in the accompanying figure.

The Web would be a very impractical choice for advertising an upcoming event, such as a health fair.

The Art Institute of Chicago home page, as shown in the accompanying figure, illustrates a(n) ____ arrangement of elements.