Exam 2: Web Publishing Fundamentals

The Discovery Kids home page, as shown in the accompanying figure, illustrates a(n) ____ arrangement of elements.

You can generate a sense of unity, maintain ____________________, and promote your brand at your Web site by using consistent alignment, branding elements, and a common color scheme across all pages at the site.

You can purchase reasonably priced photos and multimedia elements for Web pages.

Critical Thinking Questions Case 2-1 You work on an internal Web development team for a large company that makes parts for several major auto manufacturers. Both the accounting department and the sales department have been charged with creating a departmental Web site, including a home page, to be hosted on the company intranet. Dot, the sales manager, wants the sales department's home page to be fun, exciting, and energetic to stimulate interest by the sales department staff and the outside sales representatives. You explain that to create this type of atmosphere, she should plan to arrange the home page elements ____.

____________________ can be a powerful design tool for creating attractive, effective Web sites.

The ability to use free downloads for photos, animations, video, and sound clips for use at your site is an example of the Web's ____ advantage.

A contact page and Web-based form are both used to promote two-way conversations between site visitors and site publishers.

Using the accompanying figure, describe how a site visitor uses Web-based form elements to record and then send information to a site publisher.

Many Web sites are updated continually, such as sites published by news organizations.

A company's brand is continuously promoted by the consistent application of ___________________ for color, images, and text applied to all of the entity's media.

Element size and typeface are used on The University of Chicago home page, shown in the accompanying figure, to create ____.

The ____ color system uses 16 symbols, the letters A-F and digits 0-9, to signify values.

You can exploit the Web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your site.

Unity , or closeness, is strongly associated with balance.

Modified Multiple Choice Which of the following elements can be found on a Web-based form?

Positioning a caption near an image or an organization's name near its logo are two examples of the basic design principle of contrast.

Consistent placement and repetition of elements across all pages at a site, as shown in the accompanying figure, helps promote unity and ____.

The combination of design elements identified with a site and its publisher creates the site's ____.

A well-designed Web site should include tools that enable its visitors to engage in two-way communication with the site's publisher.

Blogs have become an increasingly important internal and external tool for promoting interactivity and communication between companies and their vendors.