Question 1

Promotion tends to be more price-focused or incentive-focused and therefore is usually considered a push strategy. ​

Accepted Answer

A) True 
 B)False  True

Question 2

All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments. ​

Accepted Answer

A) usability 
B) perceived benefit 
C) the learning curve 
D) switching costs 
E) relationship marketing 
A) usability 
B) perceived benefit 
C) the learning curve 
D) switching costs 
E) relationship marketing E

Question 3

____ generally employs a pull strategy, focusing on non-price benefits and targets end-users.

Accepted Answer

A) Personal selling 
B) Relationship  marketing 
C) Advertising 
D) Promotion 
E) Viral marketing 
A) Personal selling 
B) Relationship  marketing 
C) Advertising 
D) Promotion 
E) Viral marketing C

Question 4

One of the biggest problems with most marketing plans is that:

Accepted Answer

A) They use guerrilla marketing tactics 
B) They fail to take into account the customer relationship 
C) They are driven primarily by the effort to overcome complaints 
D) They are not followed long enough 
E) None of these is correct 
A) They use guerrilla marketing tactics 
B) They fail to take into account the customer relationship 
C) They are driven primarily by the effort to overcome complaints 
D) They are not followed long enough 
E) None of these is correct

Question 5

____ is a set of decisions about a product's position in the marketplace.

Accepted Answer

A) The marketing plan 
B) A marketing tactic 
C) Brand strategy 
D) Brand building 
E) Brand equity 
A) The marketing plan 
B) A marketing tactic 
C) Brand strategy 
D) Brand building 
E) Brand equity

Question 6

Briefly discuss some of the effective ways to stem complaints.

Accepted Answer

Make it easy to register a complaint. Vi

Question 7

Define and discuss customer relationship marketing.

Accepted Answer

Customer relationship marketing is a com

Question 8

Define marketing and publicity. What is the relationship between the two?

Accepted Answer

Marketing includes all the strategies, t

Question 9

____ is simply a tool for increasing the level of visibility of a website when customers search for specific key words.

Accepted Answer

A) Search engine marketing 
B) Search engine optimization 
C) RSS reader 
D) Both "Search engine marketing" and "Search engine optimization" 
E) Both "Search engine marketing" and "RSS reader" 
A) Search engine marketing 
B) Search engine optimization 
C) RSS reader 
D) Both "Search engine marketing" and "Search engine optimization" 
E) Both "Search engine marketing" and "RSS reader"

Question 10

Advertising and promotion are both used to create awareness of the company's products, services, and pricing to influence customers to buy.

Accepted Answer

A) True 
 B)False

Question 11

Briefly discuss affiliate programs.

Accepted Answer

Affiliate programs are a way to increase

Question 12

All of the following are part of the "5 P's" of marketing except ____.

Accepted Answer

A) purpose 
B) product ​ 
C) place 
D) people 
E) promotion 
A) purpose 
B) product ​ 
C) place 
D) people 
E) promotion

Question 13

Traditional advertising - a push strategy - consists of print and broadcast media.

Accepted Answer

A) True 
 B)False

Question 14

What should the marketing plan in one paragraph include?

Accepted Answer

The marketing plan should include: Purpo

Question 15

One way to stem complaints at the source is to provide ____.

Accepted Answer

A) sales promotion 
B) publicity 
C) satisfaction surveys 
D) public relations 
E) complaint forms 
A) sales promotion 
B) publicity 
C) satisfaction surveys 
D) public relations 
E) complaint forms

Question 16

Geoffrey Moore's modification of the adoption/diffusion curve shows the ____, a period when the early adopters have been exhausted and the technology stops selling. ​

Accepted Answer

A) long tail 
B) life cycle 
C) tornado 
D) chasm 
E) void 
A) long tail 
B) life cycle 
C) tornado 
D) chasm 
E) void

Question 17

The American Marketing Association defines ____ as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct" from other sellers.

Accepted Answer

A) advertising 
B) Promotion 
C) brand 
D) brand image 
A) advertising 
B) Promotion 
C) brand 
D) brand image

Question 18

What is viral marketing? What do most successful viral marketers do?

Accepted Answer

Viral marketing has become the accepted

Question 19

Giving customers something for nothing makes sense in an environment where it is hard to get customers' attention.

Accepted Answer

A) True 
 B)False

Question 20

Two of the most effective entrepreneurial marketing tools around, because they do not cost the company any money, are word-of-mouth and ____.

Accepted Answer

A) publicity 
B) advertising 
C) personal selling 
D) service promotion 
E) guerrilla marketing 
A) publicity 
B) advertising 
C) personal selling 
D) service promotion 
E) guerrilla marketing

Promotion tends to be more price-focused or incentive-focused and therefore is usually considered a push strategy.

All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments.

____ generally employs a pull strategy, focusing on non-price benefits and targets end-users.

One of the biggest problems with most marketing plans is that:

____ is a set of decisions about a product's position in the marketplace.

Briefly discuss some of the effective ways to stem complaints.

Define and discuss customer relationship marketing.

Define marketing and publicity. What is the relationship between the two?

____ is simply a tool for increasing the level of visibility of a website when customers search for specific key words.

Advertising and promotion are both used to create awareness of the company's products, services, and pricing to influence customers to buy.

Briefly discuss affiliate programs.

All of the following are part of the "5 P's" of marketing except ____.

Traditional advertising - a push strategy - consists of print and broadcast media.

What should the marketing plan in one paragraph include?

One way to stem complaints at the source is to provide ____.

Geoffrey Moore's modification of the adoption/diffusion curve shows the ____, a period when the early adopters have been exhausted and the technology stops selling.

The American Marketing Association defines ____ as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct" from other sellers.

What is viral marketing? What do most successful viral marketers do?

Giving customers something for nothing makes sense in an environment where it is hard to get customers' attention.

Two of the most effective entrepreneurial marketing tools around, because they do not cost the company any money, are word-of-mouth and ____.

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Creating Opportunity

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping a Solution

Protecting the Startups Assets

Calculating Startup Capital Requirements

Building the Founding Team

Preparing a Business Plan

Designing an Entrepreneurial Organization

Choosing the Legal Form of Organization

Developing the Startup Marketing Plan

Incorporating Ethics and Social Responsibility Into the Business

Planning for Growth and Change

Funding Growth

Filters

Exam 14: Creating a Startup Funding Strategy

Promotion tends to be more price-focused or incentive-focused and therefore is usually considered a push strategy. ​

All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments. ​

____ generally employs a pull strategy, focusing on non-price benefits and targets end-users.

One of the biggest problems with most marketing plans is that:

____ is a set of decisions about a product's position in the marketplace.

Briefly discuss some of the effective ways to stem complaints.

Define and discuss customer relationship marketing.

Define marketing and publicity. What is the relationship between the two?

____ is simply a tool for increasing the level of visibility of a website when customers search for specific key words.

Advertising and promotion are both used to create awareness of the company's products, services, and pricing to influence customers to buy.

Briefly discuss affiliate programs.

All of the following are part of the "5 P's" of marketing except ____.

Traditional advertising - a push strategy - consists of print and broadcast media.

What should the marketing plan in one paragraph include?

One way to stem complaints at the source is to provide ____.

Geoffrey Moore's modification of the adoption/diffusion curve shows the ____, a period when the early adopters have been exhausted and the technology stops selling. ​

The American Marketing Association defines ____ as a "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct" from other sellers.

What is viral marketing? What do most successful viral marketers do?

Giving customers something for nothing makes sense in an environment where it is hard to get customers' attention.

Two of the most effective entrepreneurial marketing tools around, because they do not cost the company any money, are word-of-mouth and ____.

Understanding Entrepreneurship

Preparing for the Entrepreneurial Journey

Creating Opportunity

Analyzing the Industry and Market

Developing and Testing a Business Model

Prototyping a Solution

Protecting the Startups Assets

Calculating Startup Capital Requirements

Building the Founding Team

Preparing a Business Plan

Designing an Entrepreneurial Organization

Choosing the Legal Form of Organization

Developing the Startup Marketing Plan

Incorporating Ethics and Social Responsibility Into the Business

Planning for Growth and Change

Funding Growth

Filters

Promotion tends to be more price-focused or incentive-focused and therefore is usually considered a push strategy.

All of the following factors except ____ are included in the discussion of adoption/diffusion cycles and the rate at which a new product is adopted across the various customer segments.

Geoffrey Moore's modification of the adoption/diffusion curve shows the ____, a period when the early adopters have been exhausted and the technology stops selling.